Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2016-10-05T14:04:06Z No. of bitstreams: 1 2011 - Pedro Paulo Oliveira.pdf: 855841 bytes, checksum: 8daca2855c71433426197e9c804784e6 (MD5) / Made available in DSpace on 2016-10-05T14:04:06Z (GMT). No. of bitstreams: 1 2011 - Pedro Paulo Oliveira.pdf: 855841 bytes, checksum: 8daca2855c71433426197e9c804784e6 (MD5) Previous issue date: 2011-06-30 / Secretaria de Educa??o Profissional e Tecnologica - Setec/MEC. / Social Representations are structures of individual knowledge that are shared and that enable a group understand the reality, to maintain their integrity and support their practices. This work had the purpose to know the Social Representations of Cacha?a and its relationship with the consumption of alcohol for students in the course of Technology in the Production of Cacha?a of Federal Institute of the North of Minas Gerais (IFNM) -Campus Salinas. Using the diagnosis of factors that had motivated these young people for this college course, to identifying if the consumption and the conceptions about cacha?a at these young people were affected by this college course, as well as the factors that the students has related for to drinking cacha?a as: occasions, friendship, the correlation with the family habits, the risks to health and social problems. The research was carried out in IFNMG, in the year 2010, with forty-eight students in the upper course of Technology in the Production of Cacha?a. It was consisted of three stages: 1- socioeconomic characteristics of students, with structured questions; 2- Evaluation of the knowledge of the students about cacha?a that understood the use of a Likert scale of five points; 3- Social representation of the cacha?a with roadmap built with open-ended questions, in order to encourage the discourse, and the interviews were recorded, transcribed and analyzed by technique of the Collective Subject Discourse, on the basis of the theory of Social Representations, using the software Qualiquantisoft. Thus, it was found that the universe of the students presents a predominance of women (62.5 %) and the age range of 18 to 21 years old (56.2 % ). The majority (87 % ), concluded the middle school at a public school in regular course (90 %) and are living in an urban area (81 %) in the city of Salinas (86 % ). On the social representations for the consumption of alcohol, the students have attitudes predominantly unfavorable to the consumption of alcoholic beverages; they hadn't believe that the young people has drunk alcohol for "to feel sad or annoying" or "feel more integrated and identified with their group"; the motivation more favorable on the consumption of alcoholic beverages were "to relax or calm down the nerves" and "to feel more adults". In terms of Knowledge and Beliefs, the students believe that alcohol can cause physical dependence" and the consumption of cacha?a "helps to unwind/ encourage". It was verifie that the social representations of students about the properties and the consumption of alcoholic beverage and cacha?a, presents a great level of information and they has attitudes predominantly negative in relation to alcohol consumption. The representation to the attraction of the cacha?a from Salinas, it was found that "The fame of the cacha?a and the city" as the most prevalent among the answers. Therefore, for these students, the biggest attraction of cacha?a of Salinas maintains a direct correlation with the marketing that has been attributed to the cacha?a this region. However, they have believed on the factors of quality of the cacha?a once they showed an expressive representation in the categories involved in the production and quality as: "sensory attributes", "quality" and "manufacture craft". / As Representa??es Sociais s?o estruturas de conhecimento individuais, compartilhadas, que permitem a um grupo entender uma realidade, manter sua integridade, direcionar e fundamentar suas pr?ticas. Esta pesquisa teve como prop?sito conhecer as Representa??es Sociais da Cacha?a e a sua rela??o com o consumo de ?lcool para alunos do curso superior Tecn?logo em Produ??o de Cacha?a do no Instituto Federal do Norte de Minas Gerais (IFNM)-Campus Salinas, atrav?s do diagn?stico dos fatores que motivaram o ingresso desses jovens neste curso; identificando se o consumo de e as concep??es sobre cacha?a pelos jovens foram afetados pelo seu ingresso no curso, bem como os fatores que os alunos relacionam com ato de beber cacha?a como: ocasi?es, companhias, a correla??o com os h?bitos familiares, os riscos ? sa?de e problemas sociais. A pesquisa foi realizada no IFNMG, no ano de 2010, com quarenta e oito alunos do curso superior de Tecnologia em Produ??o de Cacha?a e consistiu de tr?s etapas: 1-a caracteriza??o socioecon?mica dos discentes com um roteiro estruturado; 2-a avalia??o do conhecimento dos alunos sobre cacha?a que compreendeu a utiliza??o de uma escala do tipo Likert de cinco pontos; 3- a pesquisa de representa??o social da cacha?a com roteiro constru?do com quest?es abertas, a fim de incentivar o discurso, sendo os discursos gravados, transcritos e analisados pela t?cnica do Discurso do Sujeito Coletivo, com base na teoria das Representa??es Sociais, utilizando o software Qualiquantisoft. Assim, verificou-se que o universo dos sujeitos do presente estudo apresenta um predom?nio de mulheres (62,5%) e a faixa et?ria de 18 a 21 anos de idade (56,2%). A sua maioria (87%), concluiu o ensino m?dio em escola p?blica, em curso regular (90%) e s?o residentes em ?rea urbana (81%) no munic?pio de Salinas (86%). Nas representa??es sociais sobre o consumo de ?lcool, os sujeitos desta pesquisa apresentam atitudes predominantemente desfavor?veis ao consumo de bebidas alco?licas; n?o acreditam que os jovens bebam por ?se sentirem tristes ou aborrecidos? ou para ?se sentirem mais integrados e identificados com o seu grupo?; as motiva??es mais favor?veis sobre o consumo de bebida alco?lica foram ?para relaxar ou acalmar os nervos? e ?para se sentirem mais adultos?. Quanto ao Conhecimento e Cren?as eles acreditam que o ?lcool ?pode causar depend?ncia f?sica? e o consumo de cacha?a ?ajuda a descontrair/ desinibir?.