This thesis analyzes data from seven Swedish craft cider entrepreneurs to examine how they respond to challenges within the entrepreneurial contexts–institutional, business, social, and spatial–defined by Welter. Thematic analysis is used to identify the major challenges within each context and then Bourdieusian capital theory is employed to analyze how these artisan entrepreneurs use, convert, and combine capitals to overcome obstacles. Findings reveal that two major challenges are present within the various contexts–cider’s symbolic deficit in Sweden and the formation of a Swedish craft cider community and industry. In the face of these challenges Swedish craft cidermakers demonstrate creativity in using and converting non-economic capitals–social capital in particular.