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Pr??ticas financeiras de microempreendedoras: estudo com as finalistas do pr??mio Pequenas GigantesArgeri, Hovani Luiz Cortiz 03 June 2015 (has links)
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Previous issue date: 2015-06-03 / This study explores the feminine microentrepreneurship and their financial management practices. The theme of this work has gained importance in academic and business level, among other factors, by the growth in the number of women landowners ventures. In addition, nationwide, there are few developed research on the female microentrepreneurship. Another important fact is the emergence of public policies that have achieved microenterprises, which reflects the importance of this issue to the national stage. In this sense, this study aims to discuss how the micro-entrepreneurs make the financial management of their business. To achieve this goal, the research, which has qualitative and exploratory character, has systematic literature review and semi-structured script research, which builds on a non-probabilistic intentional sample. Ten micro-entrepreneurs were interviewed. The main results point to the following propositions: (i) the micro-entrepreneurs interviewed have good notions of financial management tools; (ii) the micro-entrepreneurs interviewed have access to banking services, however the vast majority of respondents make use of basic banking credit and debit services; (iii) the micro-entrepreneurs have notions of finance, financial, accounting, interest rates, these notions that are directly related to the characteristics of microentrepreneurs interviewed. / Esse estudo explora o microempreendedorismo feminino e suas pr??ticas de gest??o financeira. O tema do trabalho tem ganhado import??ncia em ??mbito acad??mico e empresarial, entre outros fatores, pelo crescimento do n??mero de mulheres propriet??rias de empreendimentos. Al??m disso, em ??mbito nacional, h?? poucas pesquisas desenvolvidas sobre o microempreendedorismo feminino. Outro fato de destaque ?? o surgimento de pol??ticas p??blicas que t??m alcan??ado microempreendimentos, o que reflete a import??ncia dessa tem??tica para o cen??rio nacional. Nesse sentido, o presente estudo se prop??e a discutir como as microempreendedoras fazem a gest??o financeira de seus neg??cios. Para atingir esse objetivo, a pesquisa, a qual tem car??ter qualitativo e explorat??rio, conta com revis??o sistem??tica da literatura e com roteiro de pesquisa semiestruturado, que toma como base uma amostra n??o probabil??stica e intencional. Foram entrevistadas dez microempreendedoras da amostra pr??-selecionada. Os principais resultados apontam para as seguintes proposi????es: (i) as microempreendedoras entrevistadas t??m boas no????es das ferramentas de gest??o financeira; (ii) as microempreendedoras entrevistadas t??m acesso aos servi??os banc??rios, entretanto, a grande maioria das entrevistadas se utiliza de servi??os banc??rios b??sicos, tais como d??bito e cr??dito; (iii) as microempreendedoras possuem no????es de finan??as, riscos financeiros, contabilidade e taxas de juros, no????es estas que est??o diretamente relacionadas ??s caracter??sticas das microempreendedoras entrevistadas.
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