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Employer attractiveness is defined as the envisioned benefits that a potential employee sees in working for a specific organisation (Berthon, Ewing and Hah, 2005). Attracting employees with superior skills and knowledge comprises an important source of competitive advantage. Added to this, young workers are now looking to work for organisations that do not harm the environment. This study attempted to validate an existing scale, the Employer Attractiveness Scale (EmpAt), and extend this scale to include a new self-developed ‘green’ value subscale to measure the importance that a sample of second-to-last and final year university students (N = 276) placed on various values, when choosing an organisation for which to work. The environmental consciousness of the sample of students was thus investigated. The likelihood of finding a job in the ideal organisation was also investigated. The results indicated that the current sample was indeed environmentally conscious on two different ecological scales, including the self-developed green subscale of the new revised EmpAt, and that the likelihood of finding a job in an ideal organisation was indeed considered likely in the current South African context. Significant differences were found between race and gender groups. The Employer Attractiveness scale retained most of its original factorial structure providing validity to the scale, with the green subscale loading as the main factor.

Evidence from correlational studies suggests outdoor recreation may enhance participants’ environmental concern, but findings are inconclusive. Also, previous research has not systematically addressed the influence of interpretation services on environmental concern, and little research has been conducted in developing Eastern countries. Thus, this study’s objective was to determine whether recreation participation (appreciative vs. consumptive forms) and/or interpretation programs (based on Tilden’s principles of interpretation) influence Thai park visitors’ environmental concern (EC) EC was operationalized through the measurement of three variables: specific environmental concern (SEC), worldwide environmental concern (WEC), and environmental behavior (EB). Data were collected through an experimental design. Two hundred forty Thai students were systematically assigned to one of eight experimental conditions defined by recreation type (appreciative vs. consumptive), recreation activity nested within recreation type (nature photography, hiking, motorcycling, and motorboating), and Tildenian interpretation (interpretation service provided vs. not provided). Results suggest that appreciative recreation activities enhance environmental concern, and interpretation can mitigate effects of consumptive forms of recreation, particularly in terms of worldview environmental concern and environmental behavior. Future research should assess a relationship between recreation specialization and environmental concern and the impact of recreation participant and/or interpretation services on participants’ delightedness.

Class of 2011 Abstract / OBJECTIVES: To determine whether perceptions of drug disposal among patients are driven by environmental concerns or medication diversion, to determine the preferred method of medication disposal, and to identify related demographic characteristics. METHODS: This was a descriptive cross sectional study. The primary dependent variable is patients' perception of medication disposal. The secondary dependent variables include the impact of income and the preferred method of disposal. Demographic variables include age, medication use, education level, gender, and average household income. RESULTS: The paper survey was completed by 86 patients. Overall, study participants were more concerned with environmental concerns (69.6%, p<0.001) rather than with medication diversion (11.4%) or convenience (19.0%). In the disposal of medications, study participants preferred dropping off medications at a pharmacy (43.8%, p<0.001) to disposing medications at a secure drop off point (17.2%) , crushing medications into coffee grounds (28.9%), or mailing medications to a secure federal collection site (10.2%). Income level of the participants had no impact on their perception of drug disposal or preferred method of medication disposal. CONCLUSION: Patients' perception of drug disposal is more related to environmental concerns than with medication diversion or convenience. Patients' preferred method of medication disposal was pharmacy drop-off as opposed to driving to a secure medication drop off point, crushing medications into coffee grounds, or mailing medications to a secure federal site.

Zoos engage individuals with species and education opportunities that they may have never meet on their own; specifically, education regarding visitor’s sustainability habits. This thesis investigates the extent to which adult participants believe their sustainability behaviors, such as recycling and water usage habits, have been impacted by their childhood zoo visitation rates, and discusses the long-term impact zoos have on what has been termed “socially acceptable sustainability behavior.” A survey of 136 Southern Illinois University Carbondale students of various majors found that a majority individual does not remember learning sustainability behaviors while visiting zoos; however, participants believe that visiting zoos has impacted their overall level of environmental concern, primarily regarding animal welfare and species conservation. The initial analysis of the findings suggest that zoos need to develop new ways of engaging visitors regarding sustainability behavior and provide post-visit experiences that reinforce and extend sustainability messages and action. Further research and analysis are required to verify these claims.

This study comprises what triggers ethical consumption, based on personality archetypes. It has been conducted through semi-structured interviews. The respondents were students at Linnaeus University in the ages of 20-27. The personality archetypes were mapped through a conceptual model, based on the foundations of a personality; ego or social, with tendencies of having freedom or order characteristics. The respondent’s ethical behaviour was mapped in a conceptual model, then analysed in accordance with existing personalities. The results show differences in what triggers consumers’ behaviour in ethical consumption and that the individual’s personality determines to what extent.

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In this study I examine the relationship between environmental attitudes and gender. First, I explore variations across previous studies to determine patterns regarding gender differences in levels of environmental concern. Second, I look at the mediating effects of gender and several socio-demographic characteristics (age, race, class, education, political orientation, residence, martial status, number of children, religious identification, and scientific knowledge) on a variety of measures of environmental concern to assess the extent to which gender operates through other variables as it predicts levels of environmental concern. Third, I look at the moderating effects of gender on the same list of socio-demographic characteristics to determine the extent to which gender intersects with other variables to shape environmental attitudes. I conduct a systematic review of literature using 22 peer reviewed journal articles, which include 128 measures of environmental concern, published between 1995 and 2010. I also test for mediating and moderating effects of gender and various socio-demographic characteristics on 14 measures of environmental concern using data from two sources: the General Social Survey Environment II: 2000 questionnaire and the American National Election Study 2008 Times Series Pre-election Survey. To test for mediating and moderating effects I employee several methodological techniques including principal component analysis, model building, linear regression techniques, and non-parametric regression methods. The results of this study show that, in general, women do express a greater concern for the environment than men. However, gender in conjunction with other socio-demographic characteristics has the potential to produce different effects than when gender is considered alone. This study supports the idea that the intersectionality of gender and other socio-demographic characteristics is of great importance and should not be ignored.

Consumers today are becoming more aware of how their behavior and use of resources affect the environment. It is becoming increasingly important for companies to understand consumer’s attitudes in order to predict their behavior. Extensive research has been conducted on the attitude-behavioral relationship in various fields of study. However, no research has been made on the attitude towards environmentally friendly automobiles and how it affects purchase intentions. Our research has been made in collaboration with Volvo Car Corporation, which in 2010 was acquired by Geely Automobile. The acquisition meant that an opportunity presented itself on the Chinese market, which today is the largest automobile market in the world. The thesis will focus on young Chinese consumer’s attitude toward the environment and how this may affect their purchase intentions towards environmentally friendly automobiles. The basis for our reasoning is that the factors environmental values, environmental knowledge and responsibility feelings make up an individual’s environmental attitude. The purpose of this thesis is to investigate how environmental values, environmental knowledge and responsibility feelings affect purchase intentions towards environmentally friendly automobiles among young Chinese consumers. We have used a quantitative approach in our collection of empirical data. With the help of a web-based self-completions survey we managed to send out the questionnaire to all Chinese students studying at Jönköping University and received a high response rate of 65%. We based the design of the survey on a model from Kaiser, Ranney, Hartig and Bowler (1999). The major findings from our research conclude that the used model does not substantially explain purchase intentions of environmentally friendly automobiles. Our research suggests that the factors environmental knowledge and responsibility feelings are not significant when predicting intentions to purchase environmentally friendly automobiles. However, the factor environmental values proved to be strongly correlated when predicting intentions to purchase environmentally friendly automobiles.

BackgroundThe biggest issue of our time is the environmental damage we have caused. Publics are becomingincreasingly aware of this challenge: environmental concern has risen. This change toward greenvalues is commonly referred to as “greening of society”. Having generally been considered theenvironmental villains, companies are now also seen as the solution to the environmentalproblem. More and more companies are going green as they have realized the potential of greeninnovations to yield competitive advantages. Therefore, a greening of the business domain canalso be observed. However, only little research has been conducted on why and howenvironmental issues are integrated into the development of new products. Considering thatchemical companies are the epitome of the environmental villains, investigating the case of amanufacturer of branded chemical goods that has been the market leader in the highly contesteddetergent market for more than a century – despite or even because of – pursuing an ecoleadershipstrategy becomes more intriguing.AimThe aim of this study is to investigate the how and part of the why of integrating environmentalissues into product development by analyzing and discussing Henkel’s environmentallycompatible product innovations and their relation to the greening of society.MethodThe method of choice is content analysis. Drawing on secondary data, the research strategy isqualitative and the design is longitudinal while the approach is descriptive and idiographic.ResultsSocietal values and Henkel’s product portfolio seem to move in the same direction as both havebecome greener and greener ever since the 1970s. However, concluding that the portfolio changesas a response to the value change is premature, especially because the innovations are often theresult of decades of research and development. Also, the portfolio has not become greener at anincreasing pace because the corporate goals have changed. Rather, the greening progress has beenaccelerated by technological progress. While over the years Henkel’s innovations have offeredgreen benefits at an increasing proportion, this development is not strongly reflected inadvertisement. Until recently green values have – if at all – only been addressed rather as an aside;the most emphasis has always been on performance. While the latest positioning of innovations astruly green indicates that promotional strategy now acknowledges that preserving the environmenthas become a mainstream value, societal value change has been more strongly reflected inadvertisement in terms of values associated with convenience rather than with the environmentand sustainability.