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This paper concerns the issue of ignorance about values, and how to best deal with it.I try to find out what we ought to do when we are ignorant of what it is valuable topromote. The proposed solution is an indirect system of “provisional values”, builtaround three goals that are likely to increase our chances of achieving real value,should such a thing be possible.These three provisional goals the system gives us are as follows: knowledge,optionality, and diversity.Knowledge is the traditional way of trying to relieve our ignorance and has beenthe focus of most philosophizing about value.Optionality means having options, or the power to act differently. This is likelyto become important should we ever discover what it is actually valuable to do.Finally, diversity is simply the idea that, not knowing what truly is valuable, weshould do as much as possible of everything in the hope that some of it may bevaluable. / Denna uppsats handlar om problemet med vår brist på kunskap om värde och hur manbäst hanterar det. Jag försöker ta reda på vad vi borde göra i situationer där vi ärokunniga om vilka mål som är värdefulla att uppnå. Den lösning som föreslås är ettindirekt system av ”provisoriskt värde”. Detta system är uppbyggt kring tre mål somsannolikt kommer att öka våra chanser att uppnå direkta eller verkliga värden, om ensådan sak skulle vara möjlig. Dessa tre provisoriska mål som systemet ger oss ärföljande: kunskap, optionalitet och mångfald.Kunskap är det traditionella sättet att försöka lindra vår okunnighet, och harvarit fokus för det mesta filosoferandet om värde.Optionalitet innebär att ha alternativ eller makten att agera annorlunda. Dettakommer sannolikt att bli viktigt om vi någonsin upptäcker vad det är värdefullt attgöra.Slutligen är mångfald helt enkelt tanken att om vi inte vet vad som verkligen ärvärdefullt så bör vi göra så mycket som möjligt av allt i hopp om att något av det kanvisa sig värdefullt.

This thesis addresses the objective of formulating a moral-philosophically credible media ethics by encompassing two main dimensions: the examination of existing media-ethical models and the integration of sustainable arguments through utilizing eco-religious epistemology to overcome identified challenges. By incorporating eco-critical perspectives within the Media ecology tradition, which studies media as environments, the thesis proposes a creative intersection between established media theories and a theological tradition that tackles profound questions about humanity's place in the world. The initial section of the thesis analyzes moral-philosophical concepts within the media ethics frameworks proposed by three ethicists; Susanne Wigorts Yngvesson; Clifford G. Christians and Sandra L. Borden. While all three endorse universal values, they offer distinct frameworks for both understanding the ontology of universals and how these are contextualized in the journalistic community. Christians' moral epistemological theories,particularly regarding the ethics of being and Proto-norms have generated significant controversy and scholarly debate on the necessity and intellectual credibility of defending universal values in media ethics. Critical perspectives from this discourse are presented and evaluated as a complement to the analysis of Christians' media-ethical model. In exploring sustainable moral-philosophical arguments, the thesis suggests that moral claims can exhibit both universal and contextual characteristics. It suggests that a media-ethical model should integrate universal values with a communitarian perspective on journalists'moral responsibility. However, understanding the interplay between the contextual and universal dimensions of ethical values requires engaging in critical moral-philosophical theory. In addition, critical perspectives on technology and ideas of space and time need to be addressed in new ways. Thus, eco-religious epistemology, as advocated by ethicist and theologian Whitney Bauman, is proposed as a creative means to understand moral-philosophical questions regarding space/time, contextualism/universalism, and technology within media ethics.