This diploma thesis deals with an entrepreneurial plan of a real estate agency. Based on the theoretical pieces of knowledge and discovered facts, it contains a proposal of its foundation, and it´s conceivable positioning on the market.

This thesis, entitled "Proposal for a real estate agency business strategy", deals with the theory and practice of strategic management. The theoretical part deals with the establishment of an SME, a successful business plan assumptions and modern management methods. This part describes the process of implementing a strategic analysis of business which introduces the optimal strategy. The practical part is analyzing specific newly formed company, which is a comprehensive strategic analysis conducted both his surroundings, and the government's socio-economic environment, including Porter's competitive forces model, both strategic analysis is also subject to internal company environment. Based on the lessons learned is a SWOT analysis provided. The main contribution of my work is a comprehensive proposal of the optimal strategy for the company in the future. The conclusion evaluates the effect of foundation of the business.

This thesis deals with the marketing mix, which is in a real estate agent VL REALITY s.r.o. currently applied. Based on the theoretical bases and a complex analysis of the selected company is the practical part of the proposed changes and recommendations which should lead to building a brand and improve the situation on the market and acquire new customers.

The work deals with the development of advertising and marketing channels used by real estate agency on the Czech real estate market. Detailed phase defines the different types of advertisings and actors entering in the real estate market, as between sellers and buyers than among the intermediaries as well. If the real estate agency want to apply or increase sales through certain advertising, is the task of this work determine which target groups to use for specific kind of advertising.

My thesis is called Estate agencies organization and work of the agencies. It concentrates on estate agencies' activity on Czech estate market and on the ways how the agencies are organised. I created a questionnaire based on my theoretical knowledge and having considered the results I am suggesting some changes so that the current situation could be improved.

This the sisdeals with the problem of the strengths and weaknesses of real estate in area the Czech Republic. It defines the basic terms and definitions as sociated with real estate activities. It analyzes the mistakes of real estate companies. Provides tips for preventing errors. Publishes statistical information about the property market. The data are statistically evaluated and incorporated into the graphics. These obtained datas are intended for practical use for the valuation of yield method.

This thesis deals with legal relations existing between real estate agencies and its clients. Main objective of thesis lies on analyzing of possible legal risks based on using agent services of real estate agencies. Such risks are not only described but thesis tries to find out its sources and practical impacts. Author works with large amount of particular examples of agreement which are actually used in practise.

<p>The study deals with real estate transaction for one-family houses and aims to compare and analyse the transaction processes and costs in six countries: Sweden, Finland, Norway, Poland, England and USA. The study identifies the main features of the normal transaction in each country and tries to measure the costs of the process. A basic description of the role of the real estate agent/broker is presented, referring among others to legal role of the agent/broker and the requirements for being allowed to work as real estate agent/broker. </p><p>The conclusions of the study are that transaction processes differ considerably between the countries and that transaction costs vary. Only in Sweden and Norway, can and may a real estate broker carry out the whole transaction while in Poland, England and USA either a notary, an attorney or an otherwise authorized person is also required in the process. In Finland a purchase witness is required to confirm the purchase. It is difficult to arrange the countries in a clear way according to their rules, because even if a group of countries resemble each other in some aspects, they differ in others. </p><p>There is no clear connection between how large part a real estate broker plays in the process and the broker’s education level. </p><p>The total transaction costs excluding taxes vary from approx. 3-3.5 % of selling price in Norway and Sweden and up to approx. 8-8.5 % of selling price in USA and Poland. The transaction cost is, for example, lower if the recording system is well arranged, if a real estate broker has a bigger part in the process and the conveyancer, the professional who assists in the legal transfer of property, is impartial. The cost can also, but not always, be lower if only one real estate broker works with one commission and if the real estate broker is impartial, i.e. is enjoined to assist both parts in the process.</p><p>In the countries where a real estate broker has a higher level of education and plays bigger part in the process, the estate agents remuneration is not higher compared to other studied countries</p>

The objective of the diploma thesis is aimed at business plan for real estate agency. Theoretical part of the thesis focuses on basic definitions regarding new company establishment. As follows: business laws, legal form of companies, business grants and structure of the business plan. Practical part describes a business plan for real estate agency and evaluate the business environment and current competition through these methods: Porter Five Force Model, SWOT -- and PEST analyses. Further, these partial components of the business plan are scrutinized - an array of services for customers, human resources, marketing and financial planning. Evaluation of project feasibility is based on analysis results.

The diploma thesis deals with the digital marketing strategy for the selected company -- a real estate agency called F.O.K., s.r.o. Prešov. The main objective of theoretical part is to analyze and define the most effective ways and means of company's promotion on the Internet with an emphasis on character of the company and the specifics of the real estate market. SOSTAC method is applied to find the most effective planning of the digital marketing strategy. The practical part deals with an optimization of the existing marketing communications and advertising. As a result, the recommendation for promotion improvement are discovered and futher development for real estate agency plan is defined.