Ethics as a subject is investigated in this paper and in particular how ethics can be analyzed in different organizations. The paper investigates how the generic ethical performance (EPE) evaluation model can help organizations to evaluate their ethical performance. The base for the empirical material is collected through qualitative interviews with staff on four different international organizations. The results proclaim that the EPE model can help organizations to narrow down focus and to categorize results, which help organizations to analyze ethical behavior. If the EPE model is complemented with an improvement model (the Deming cycle) an ethical improvement model is created. Conclusions are that evaluating ethical performance is not simple and the results can be ambiguous. The EPE model should be seen as a tool in generic cases and not as the only way of evaluating ethics. If ethics is processed according to the Deming cycle small steps of continuous improvement should help organizations to improve ethical performance. The more you study something the more you realize the complexity of it. Opening doors to new knowledge is like finding yourself in a labyrinth. Some ways are leading to dead ends and sometime you get lost. But when you have been walking in the labyrinth for a while you tend to recognize how the different paths are connected and a web is revealed. This study reveals a gap between theoretical knowledge and knowledge about how to implement and use theories of ethics in “real life” situations. The paper ends with ideas for future possible research, the Ethical Improvement Model (EIM) created in this paper is brought forward as a suggestion.