University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration

published_or_final_version / Education / Master / Master of Education

宋黎昀. / "2011年9月". / "2011 nian 9 yue". / Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (p. 130-135). / Abstract in Chinese and English. / Song Liyun. / Chapter 第一章： --- 導論 --- p.1 / Chapter 一. --- 論文之背景和目的 --- p.1 / Chapter (一). --- 背景 --- p.1 / Chapter (二). --- 研究目的 --- p.5 / Chapter 二. --- 文獻回顧 --- p.7 / Chapter (一). --- 民族性與商業 --- p.7 / Chapter (二). --- 商品化與「本真性」 --- p.13 / Chapter (三). --- 宗教與商業行為 --- p.18 / Chapter 三. --- 田野地之選擇與研究方法 --- p.23 / Chapter (一). --- 田野點的意義所在 --- p.23 / Chapter (二). --- 研究方法 --- p.25 / Chapter 四. --- 本論文之結構安排 --- p.29 / Chapter 第二章： --- 「藏族街」在成都 --- p.31 / Chapter 一. --- 成都的少數民族 --- p.31 / Chapter 二. --- 成都的藏族 --- p.32 / Chapter 三. --- 成都與藏區的地緣關係及往來淵源 --- p.33 / Chapter 四. --- 「藏族街」生意的發展歷程 --- p.40 / Chapter 五. --- 「藏族街」在成都 --- p.47 / Chapter (一). --- 成都大眾眼中的「藏族街」 --- p.49 / Chapter (二). --- 政府眼中的「敏感地帶」 --- p.50 / Chapter (三). --- 當地社區漢人對「藏族街」藏人的看法 --- p.53 / Chapter 六. --- 藏族商人之間的關係 --- p.59 / Chapter 七. --- 城市的邊緣人 --- p.60 / Chapter 八. --- 小結 --- p.63 / Chapter 第三章： --- 佛教道德觀與藏族商人的商業行為 --- p.65 / Chapter 一. --- 藏地經濟之變遷 --- p.66 / Chapter (一). --- 80年代以前的藏族社會經濟 --- p.66 / Chapter (二). --- 80年代以來市場經濟體系下的藏地經濟 --- p.69 / Chapter 二. --- 藏傳佛教藝術品買賣當中的禁忌 --- p.76 / Chapter (一). --- 對佛像生意的爭議 --- p.76 / Chapter (二). --- 其他禁忌物品 --- p.81 / Chapter 三. --- 佛教道德對商業觀念的影響 --- p.83 / Chapter 四. --- 「積德」的行為 --- p.86 / Chapter 五. --- 分析和小結 --- p.88 / Chapter 第四章： --- 何為「正宗的」藏傳佛教藝術品 --- p.91 / Chapter 一. --- 與尼泊爾的貿易網絡 --- p.91 / Chapter 二. --- 藏族商人對其產品「正宗性」的建構 --- p.99 / Chapter (一). --- 尼泊爾產品與藏地、 漢地產品的區分 --- p.100 / Chapter (二). --- 藏式風格與漢式風格的區分 --- p.102 / Chapter (三). --- 宗教用品與旅遊紀念品的區分 --- p.104 / Chapter 三. --- 有區分的本真性概念 --- p.114 / Chapter 四. --- 小結 --- p.120 / Chapter 第五章： --- 結論 --- p.121 / Chapter 一、 --- 族群性與商業之間的關係 --- p.121 / Chapter 二、 --- 商品化和「本真性」的建構 --- p.125 / Chapter 三、 --- 宗教對商業行為的影響 --- p.127 / 參考文獻 --- p.130

by Lau Hon-Biu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 45-49). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vi / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I --- OBJECTIVE AND SCOPE OF STUDY --- p.1 / Chapter II --- LITERATURE REVIEW --- p.4 / Ethical Issues in International Marketing --- p.4 / Safeguards for Ethical Behavior --- p.5 / Deontological vs. Teleological Philosophical Approaches --- p.7 / Relativism & Idealism --- p.7 / Individualism-Collectivism (IC) --- p.9 / Use of Scenarios --- p.10 / "Culture, Ethical Problem Perception & Ethical Decision Making" --- p.11 / Chapter III --- THEORETICAL CONSTRUCT OF STUDY --- p.12 / Chapter IV --- METHODOLOHY --- p.15 / Participants --- p.15 / Procedure --- p.15 / Measurements --- p.16 / Dependent Variables --- p.16 / Independent Variables --- p.17 / The shortened version of Individualism- Collectivism scales (INDCOL) --- p.17 / Ethics Position Questionnaire (EPQ) --- p.18 / Data Analysis Methods --- p.19 / Chapter V --- FINDINGS --- p.21 / Reliability --- p.21 / Perceived Ethical Problem --- p.21 / Ethical Decision Making --- p.22 / Categorization of the Subjects --- p.23 / Effects of Origin on Perceived Ethical Problem and Ethical Decision Making --- p.24 / "Effects of Origin on Idealism, Relativism, General Collectivism Index (GCI), Ingroup Solidarity and Social Obligation" --- p.24 / Effects of Cultural Orientation on Perceived Ethical Problem and Ethical Decision Making --- p.25 / Effects of Ethics Position on Perceived Ethical Problem and Ethical Decision Making --- p.26 / Chapter VI --- DISCUSSION --- p.28 / Reliability --- p.28 / Perceived Ethical Problem --- p.28 / Ethical Decision Making --- p.29 / "Effects of Origin on Age, Years of residence and full-time work" --- p.30 / "Effects of Origin on Collectivism, Idealism and Relativism, Perceived Ethical Problem and Ethical Decision Making" --- p.31 / Effects of Cultural Orientation on Perceived Ethical Problem and Ethical Decision Making --- p.32 / Effects of Ethics Position on Perceived Ethical Problem and Ethical Decision Making --- p.32 / Chapter VII --- CONCLUSION --- p.34