As corporate social responsibility (CSR) becomes increasingly important within organizations, it is imperative that professionals define their role in setting the CSR agenda. Through a descriptive survey, this study investigated National Agri-Marketing Association (NAMA) members' perceptions of their roles in CSR and acceptable practices for releasing data about an organization, and whether NAMA members' demographic characteristics were related to perceptions of CSR. The greatest number of respondents reported that they were between 40 and 59 years of age, 54.5 percent were female, and 69.7 percent worked for a corporation or public relations agency. Public relations serves to bring private and public entities into harmony and should assume their role in CSR. NAMA members were neutral that the agricultural communications industry has a clear code of ethics and standards of performance. NAMA members agreed that developing programs that are good for society is both good for business and good citizenship, and that public relations professionals should be deeply involved in helping management define an organization's social role. A significant difference did exist between gender and the following statements: management must act socially responsible, regardless of how those actions influence profit, and organizations must try to calculate the social impacts of major decisions before implementing policies or taking action. No significant difference was found based on whether respondents' current position involves public relations and six statements related to perceptions of CSR. A majority of respondents reported working for an organization that recruited and hired employees who had an agricultural communications major, and had worked with someone who had an agricultural communications major, but were unsure of their preparation, management skills, and strategic thinking skills. Agricultural communications programs should take this perception into account and incorporate these three issues into their curriculum. No research was found that discussed CSR and public relations in the agriculture industry. With this study, agricultural public relations practitioners might see their role in CSR and the need for a clear code of ethics to unify the industry. This study creates a foundation for additional studies of agricultural public relations professionals, delving deeper into more specific roles related to CSR.

Pavel Jelínek Title of the thesis: A Christian view of ethical issues in agriculture Abstract: The work deals with the ethical issues of Czech agriculture. With the help of some indicators from the field of politics and sociology, the situation of Czech farmers is characterized, which can influence their ethical decisions. There are several facts that appear to be ethically problematic and require a certain position. Based on the analysis of some biblical texts and reflections on the relevant ecclesiastical documents, appropriate Christian attitudes are sought, with which it is possible to approach agriculture. The aim of the thesis is to indicate the contribution of the Christian attitude to ethical issues in agriculture, to design such an ethical orientation that will best correspond to Christian teaching in the context of current ethical dilemmas and to think about how to apply this orientation in practice. Keywords: Ethics in agriculture, social teaching of the church, soil protection, food production, environment, Czech agriculture