NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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The Financial Success of Franchise Film Sequels: An Exploration of the Relationship of Budget, Personnel Factors, and Reviews with Sequel Return on Investment

Kposowa, Kaitor 25 August 2015 (has links)
No description available.
Mass Media
Film Studies
Economics
Mass Communications
movie
film
sequel
franchise
return on investment
ROI
revenue
experiential product
experiential good
brand extension
budget
personnel
retention
review
critic
two-step flow

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