Thesis (M.S.)--Virginia Polytechnic Institute and State University, 1992. / Vita. Abstract. Includes bibliographical references (leaves 110-112). Also available via the Internet.

Thesis (Ph. D.)--Georgia State University, 1990. / Typescript. Includes bibliographical references (leaves 133-145).

Thesis (Ph. D.)--Griffith University, 2005. / "10th October 2005." Title taken from title screen (viewed October 25, 2007). Includes bibliographical references and appendices.

No description available.

by Wong Yui Ming, Stephen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1978. / Bibliography: l. 54.

Thesis (Ph. D.)--Washington State University. / Includes bibliographical references.

No description available.

This study investigates successful small Canadian firms that export. Four factors are considered from a theoretical perspective as variables that have affected the success of these firms. Regimes define the international and national environment. State support is studied as a strategic factor at the domestic level. Networks are considered as both strategic and organizational factors at the firm level. The study of internal factors considers organizational capability and strategy at the firm level. / The empirical research was conducted through field studies and a questionnaire that was completed during an in-depth interview with the president, founder or principal officer of 21 firms in the cross-sectional sample (in Ontario and Quebec) and telephone interviews for the 13 firms in the supplementary sample (in Nova Scotia and British Columbia). All interviews in Ontario and Quebec were videotaped and case records were developed for each firm. Additional data are based on information from the Industry, Science, Technology (Canada) data bank and the researcher's observations of principal actors and operations of the sample firms. / A Technological Skill and Product Maturity Typology is developed to categorize firms into quadrants according to product maturity and technological sophistication. The typology has been designed as an analytical tool to categorize firms according to strategic focus. This typology provides a framework for the analysis of firm needs and for the evaluation of the usage and effectiveness of support programs by firms. / This study offers a typology for classifying firms by start-up mode: the entrepreneur with a classic start-up, with a spin-off, with an acquisition, and with experience in an established firm. Mode of start-up was not significantly associated with specific strategic sectors. Results suggest that the qualities of the entrepreneur responsible for successful start-up are imprinted on successful small firms. This entrepreneurism provides significant strategic advantage for firms competing in international markets. / The results of this study indicate that small firms in diverse industries, with very different products and strategic advantages can use entrepreneurial leadership, strategy, and innovation to take advantage of changing international regimes, favourable domestic factor conditions, and state support to compete successfully in international markets.(Abstract shortened by UMI.)

International marketing has become important to firms of all sizes due to factors such as the continued lowering and elimination of trade barriers, increasing regional integration, improvements in communication and transportation, and an overall increase in world trade. Not only has the international marketplace become more turbulent but globalisation of world markets has become competitively more intense. Because of these trends, the formulation of effective international marketing strategies has become more important. Moreover, firms need to get a better understanding of the relationship between international marketing strategies and international performance, as the international market is becoming more competitive. The primary objective of the research study was to determine the relationship between international marketing strategies and international/export marketing performance of South African manufacturing firms, as well as the role of internal and external determinants with regard to international marketing strategy and international/export marketing performance. The research study intended to determine whether these different independent variables had a significant impact on the dependent variable, namely, international/export performance. The findings of this research study indicated that firm size, investment commitment and that management engages in careful planning as firm characteristics had a significant influence on export/international marketing performance. The finding on the relationship between export experience and export performance was insignificant. Firm characteristics can have both a direct or indirect affect on the export marketing performance of the firm. Therefore, given the secondary research objective - to determine how firm characteristics influence choice of international marketing strategies, and consequently export marketing performance - the following were the important findings of the influence of firm characteristics on international marketing strategies. There were no significant findings between firm characteristics and product adaptation, or firm characteristics and promotion adaptation. However, firm size and firm competencies had a significant relationship with distributor/subsidiary support. It can be assumed that the larger the firm, the more resources the firm have to support distributors and subsidiaries. Furthermore the finding between firm size and the degree of pricing adaptation was also significant indicating that the larger the firm, the more willing the firm is to adapt pricing. The nature and characteristics of the export market can either serve as a barrier or a driving force that facilitate internationalisation. These barriers and/or driving forces can also influence the nature of the international marketing mix strategies that are employed by firms. The barriers and/or driving forces can have both direct and indirect effects on export marketing performance. The competitive intensity of the export markets had a significant relationship with export performance. Furthermore, it had the most significant relationship with export performance compared to all the other independent variables and the relationship was also negative, meaning that the export performances of firms were negatively affected with increased competitive activity. However, given the secondary research objective - to determine how export/ international marketing characteristics influence the choice of international marketing strategies, and consequently export marketing performance - the following relationships were identified. Competitive intensity had a significant relationship with the degree of product adaptation and export market characteristics with the degree of promotion adaptation. Both competitive intensity and export market characteristics had a significant relationship with both the degree of distributor/subsidiary support and the degree of pricing adaptation. Export market characteristics equate to export market barriers, and what the above implies is that with more export market barriers, firms tend to adapt distributor/subsidiary support and pricing more. With regard to the degree of adaptation to marketing mix strategies it was found that the degree of pricing adaptation had a significant effect on export/international marketing performance. There was a significant relationship between the degree of product adaptation and export/international marketing performance. However, this relationship was negative, in that the greater the degree of product adaptation, the more negative the performance. One would have expected that the greater the degree of product adaptation, the greater the export/international marketing performance. A non-significant relationship was found between the degree of promotion adaptation and export/international marketing performance. The relationship between the degree of distributor/subsidiary and export performance was also non-significant. Although the study came up with important findings, it once again highlighted the inconsistency of findings in the export/international marketing literature. Furthermore, given the increasingly competitive nature of international markets, it is more important for firms to identify the success factors in their particular industries that could contribute to greater export/international marketing performance than to assume that all international markets and industries require similar strategies. / Thesis (Ph.D.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1994. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 258-272).