This thesis deals with the development and creation of a business plan itself, which should serve to establish a pension in Mestecko Trnavka. Theoretical foundations are formulated in the second chapter, where also explains various concepts for a proper understanding of the issue. The next section presents an analysis of the current situation and custom design solutions business plan for opening a particular business accommodation Trnava pension. In conclusion, I will evaluate the targets and the objectives of the work here is to confirm or refute the hypothesis.

This thesis deals with the business plan for starting a new small business specializing in healthy lifestyle that would fill a gap in the market. The goal is to start operating business entity, analyze competition, state marketing strategy and focus on the target group of customers, but also to evaluate the company from a financial point of view.

The economic prosperity of the late 1990s was characterized by a perceived expansive growth that increased the expectations of a company's performance. WorldCom, a telecommunications company, was a victim of these expectations that led to the evolution of a fraud designed to deceive the public until the economic outlook improved. Through understanding what led to the fraud, how the fraud grew, and what its effects were, lessons can be derived to gain a better understanding of the reasons behind a fraud and to prevent future frauds from occurring or growing as big as the WorldCom fraud did.

I will look at what impact big data have had on the managerial strategic decisions in the food and beverage industry. This in order to understand the complexity and theory of organizational strategic management, an effort to define the contemporary strategic theory into a holistic conceptual model is done through a literature review on organizational strategy. This literature explicitly proposes four distinctly different types of strategies that management need to consider in the organizational context. Namely, long-term strategy, internal business strategy, external corporate strategy, and competitive strategy. The study analyzed the food and beverage industry over a decade (2005-2014), where the three of the largest actors in the industry were selected, Nestlé S.A, PepsiCo Inc, and Unilever. The choice of method was content analysis, where three structured categorization matrixes were developed which each analyzed parts of the annual reports. The study propose the role of big data as a strategic tool for managerial decision from a theoretical standpoint. The content analysis show that hypothesis 1, could be confirmed, big data have an impact on all the proposed four managerial strategic decisions. Second hypothesis could not be confirmed, since decentralization does only occur for one of the organizations, but increased external environment turbulence could be concluded for the industry in general. The third hypothesis could be confirmed, which show that there is an increase in individualization due to increased customer involvement and demand. The analysis discovered three distinct time periods during the last decade, namely pre- economic instability period (2005-2007), economic instability period (2008-2011) and finally the post-paradigm period (2012-2014). Where the year 2011 was the most turbulent in terms of economy and technology for the industry. The study clearly show that customers are now involved in the production process, customers are co-creators of the products. There is now a two-way communication and increased social responsibility awareness. This study shows that the old traditional approach of looking at markets in order to position yourself to stay competitive are obsolete as this study predicted. customers demand to be a part of the organizational culture. This conclude that big data is an important tool for all strategic managerial decisions.

Esta dissertação se propõe a um estudo aplicado às indústrias moveleiras do segmento de fabricação de móveis planejados, associadas à MOVERGS (Associação das Industrias de Móveis do Rio Grande do Sul) e que atuam junto ao mercado consumidor através de rede de lojas exclusivas ou especializadas, no intuito de traçar um diagnóstico, mediante aplicação de pesquisa, sobre como este segmento do ramo moveleiro se encontra com relação aos requisitos organizacionais necessários para monitoramento de seu ambiente pertinente. O universo desta pesquisa foi selecionado em conjunto com a entidade MOVERGS, conforme critério de importância dentro deste segmento, para que as empresas relevantes deste segmento fossem contempladas. Os estudos que serão apresentados a partir da compilação de diferentes correntes de pesquisa e autores sobre a importância da tomada de decisão com base em informações advindas do monitoramento do ambiente, importantes para trabalhar o tema inteligência dentro das empresas. Este trabalho propõe-se realizar um estudo sobre monitoramento de ambiente, com enfoque no quanto as empresas estão preparadas para sistematizar a atividade de inteligência, em especial com foco na percepção, seleção, obtenção, análise e interpretação coletiva das informações do ambiente externo. Esta espiral de captação, análise e utilização fomenta o amadurecimento da organização para níveis de entendimento e aplicação da Inteligência. A motivação para este estudo vem da observação dos movimentos que o setor moveleiro apresenta quanto à fragilidade na atuação com o mercado consumidor, onde nos últimos anos iniciou-se um processo de fechamento de lojas que representam os fabricantes nas ações de comercialização, o que vem expondo as marcas a situações de abalo de imagem, construída com muito esforço ao longo da trajetória de atuação. O estudo permitiu identificar que o setor ainda está pouco maduro em relação à capacidade de sistematizar processos que potencializem a capacidade de antever situações que auxiliem na tomada de decisões relevantes e de impacto para a continuidade dos negócios. Foi possível observar também, como resultado da aplicação da pesquisa, a existência de lacuna, logo, um grande espaço para promover entendimento e sensibilização que pode ser desenvolvido por iniciativas de interesses dentro do segmento. / This paper proposes a study applied to the furniture industry manufacturing segment of customized furniture, associated with MOVERGS (Association of Furniture Industries of Rio Grande do Sul) and working with the consumer market through network exclusive or specialty stores, in order to draw a diagnosis, by applying research on this segment of the furniture industry is in relation to organizational requirements for monitoring its relevant environment. The universe of this research was selected in conjunction with the MOVERGS entity as criterion of importance within this segment, so that the relevant companies in this segment were observed. The studies will be presented from the compilation of different streams of research and authors about the importance of decision making based on information coming from the environmental monitoring, important to work the theme intelligence within companies. This work proposes to carry out a study on environmental monitoring, focusing on how companies are prepared to systematize the intelligence activity, especially focusing on the perception, selection, acquisition, analysis and interpretation of the collective information from the external environment. This spiral of capture, analysis and use fosters the organization's maturing to levels of understanding and application of intelligence. The motivation for this study comes from the observation of the movements that the furniture sector shows the fragility in acting with the consumer market, which in recent years began a store closing process representing manufacturers in selling shares, which comes exposing the brand image of shock situations, constructed with great effort along the path of intense activity. The study identified that the sector is still little mature for the ability to systematize processes that enhance the ability to anticipate situations that help in making relevant decisions and impact to business continuity. It was observed also as a result of application of the research, the existence of gap, so a large space to promote understanding and awareness that can be developed by interests initiatives within the segment.

The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, distribution and communication.

Magistro darbo tikslas - siekiant didesnio organizacijos efektyvumo nustatyti Bendrojo vertinimo modelio (BVM) taikymo VšĮ ,,Šiaulių donoras“ galimybes. Tikslui realizuoti pasirinkti tyrimo metodai: su darbo tema susijusių Lietuvos Respublikos įstatymų, kitų teisės aktų, reglamentuojančių viešajį administravimą, nevyriausybines organizacijas, neatlygintiną donorystę bei Lietuvos mokslininkų publikacijų analizė, išorinės aplinkos analizė (PEST), interviu. Teorinėje dalyje analizuojami kokybės vadybos metodų taikymo ypatumai viešajame sektoriuje nevyriausybinių organizacijų aspektu. Magistro darbe nagrinėjami BVM diegimo viešojo administravimo institucijose pagrindiniai ypatumai, atskleidžiami BVM įgyvendinimo probleminiai aspektai. Tyrimo rezultatuose analizuojama išorinės aplinkos veiksnių įtaka bei BVM diegimo galimybės VšĮ „Šiaulių donoras“ įstaigos veikloje. Tyrimas atskleidė pagrindines galimybes ir grėsmes kylančias iš aplinkos bei VšĮ „Šiaulių donoras“ įstaigos kokybės lygį, vadybos kokybės žinias ir kompetencijas, vizijas bei perspektyvas siekiant efektyvesnės įstaigos paslaugų kokybės ir geresnių veiklos rezultatų rodiklių. / Master's thesis purpose - to indentify opportunities for greater organizational efficiency and the Common Assessment Framework (CAF) to VšĮ ,,Šiaulių donoras“ options. To realize the purpose investigation methods were selected: relevant to job laws oft he Republic of Lithuania, the laws governing public administration, non-governmental organizations, unpaid blood donations and the Lithuanian scientific publication sanalysis, external environmental analysis (PEST) and interview. In theoretical chapter features of quality management applications to aspects of non-governmental organizations in public sector are analyzed. In Master's thesis features of CAF integrating into public administration institutions are written, problemic aspects of realizing CAF are mentioned. In investigation rezults an influence of external enviroment and CAF opportunities in VšĮ „Šiaulių donoras“ actyvity are analyzed. The study explains main opportunities and threats which goes from outside and quality level of VšĮ „Šiaulių donoras“ , also quality management skills and competencies, visions and perspectives for more efficient institution service quality and better rates of activity rezults.

Esta dissertação se propõe a um estudo aplicado às indústrias moveleiras do segmento de fabricação de móveis planejados, associadas à MOVERGS (Associação das Industrias de Móveis do Rio Grande do Sul) e que atuam junto ao mercado consumidor através de rede de lojas exclusivas ou especializadas, no intuito de traçar um diagnóstico, mediante aplicação de pesquisa, sobre como este segmento do ramo moveleiro se encontra com relação aos requisitos organizacionais necessários para monitoramento de seu ambiente pertinente. O universo desta pesquisa foi selecionado em conjunto com a entidade MOVERGS, conforme critério de importância dentro deste segmento, para que as empresas relevantes deste segmento fossem contempladas. Os estudos que serão apresentados a partir da compilação de diferentes correntes de pesquisa e autores sobre a importância da tomada de decisão com base em informações advindas do monitoramento do ambiente, importantes para trabalhar o tema inteligência dentro das empresas. Este trabalho propõe-se realizar um estudo sobre monitoramento de ambiente, com enfoque no quanto as empresas estão preparadas para sistematizar a atividade de inteligência, em especial com foco na percepção, seleção, obtenção, análise e interpretação coletiva das informações do ambiente externo. Esta espiral de captação, análise e utilização fomenta o amadurecimento da organização para níveis de entendimento e aplicação da Inteligência. A motivação para este estudo vem da observação dos movimentos que o setor moveleiro apresenta quanto à fragilidade na atuação com o mercado consumidor, onde nos últimos anos iniciou-se um processo de fechamento de lojas que representam os fabricantes nas ações de comercialização, o que vem expondo as marcas a situações de abalo de imagem, construída com muito esforço ao longo da trajetória de atuação. O estudo permitiu identificar que o setor ainda está pouco maduro em relação à capacidade de sistematizar processos que potencializem a capacidade de antever situações que auxiliem na tomada de decisões relevantes e de impacto para a continuidade dos negócios. Foi possível observar também, como resultado da aplicação da pesquisa, a existência de lacuna, logo, um grande espaço para promover entendimento e sensibilização que pode ser desenvolvido por iniciativas de interesses dentro do segmento. / This paper proposes a study applied to the furniture industry manufacturing segment of customized furniture, associated with MOVERGS (Association of Furniture Industries of Rio Grande do Sul) and working with the consumer market through network exclusive or specialty stores, in order to draw a diagnosis, by applying research on this segment of the furniture industry is in relation to organizational requirements for monitoring its relevant environment. The universe of this research was selected in conjunction with the MOVERGS entity as criterion of importance within this segment, so that the relevant companies in this segment were observed. The studies will be presented from the compilation of different streams of research and authors about the importance of decision making based on information coming from the environmental monitoring, important to work the theme intelligence within companies. This work proposes to carry out a study on environmental monitoring, focusing on how companies are prepared to systematize the intelligence activity, especially focusing on the perception, selection, acquisition, analysis and interpretation of the collective information from the external environment. This spiral of capture, analysis and use fosters the organization's maturing to levels of understanding and application of intelligence. The motivation for this study comes from the observation of the movements that the furniture sector shows the fragility in acting with the consumer market, which in recent years began a store closing process representing manufacturers in selling shares, which comes exposing the brand image of shock situations, constructed with great effort along the path of intense activity. The study identified that the sector is still little mature for the ability to systematize processes that enhance the ability to anticipate situations that help in making relevant decisions and impact to business continuity. It was observed also as a result of application of the research, the existence of gap, so a large space to promote understanding and awareness that can be developed by interests initiatives within the segment.

The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information

The aim of this thesis was to identify opportunities for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information