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Some Things Change and the News Stays the Same: Contextual Factors of Mainstream News Viewing and Racial AttitudesArchibald, Audon 08 1900 (has links)
Considerable media research has established that much of mainstream, United States based news is historically rife with content that both implicitly and explicitly reinforces popular cultural norms. Combined with a history full of inequities towards marginalized groups, many of which were based on race, consumption of mainstream news has been linked to increased hostility and more negative attitudes towards non-Whites in the United States. That said, much of this work views news from a monolithic perspective of news programming, irrespective of the differences in political orientation or broadcast integrity. By using quantitative assessments of how various mainstream news programs score on both left/right and fact/opinion-based dichotomies, the purpose of the present study is to address these gaps. As models for how mainstream news consumption is related to existing race-related attitudes, theoretical foundations of cultivation theory (how long viewers watch), the motivation and opportunities model (if viewers are motivated in their viewing) and social ecology theory (who viewers are), were used in relation to these dichotomies. However, overall results suggest that, while time spent with news, race, and gender appear to affect news consumption's relationship with race-related attitudes, preference for left vs. right wing news and fact vs. opinion-based was less relevant, with marginal effect sizes at best. Implications and future directions considering these results are discussed.
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