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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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#SaveChuck: The Effectiveness of Fan Campaigns to Save Television Shows

Saland, Ariel E 01 April 2013 (has links)
I explore the effectiveness of fan campaigns to save television shows through the lens of audience participation and fandom studies. Beginning with a background of active audience reception theory and the evolution of fan studies, I identify what elements are necessary for a successful fan campaign. The most important factors of a successful campaign are numbers and adherence to the television economy. Using case studies, I trace the development of fan campaigns from the 1960s to the present and analyze the effectiveness of various tactics used. I also explore how the Internet, particularly social media, has changed both the perception of fans and the effectiveness of fan campaigns.
media studies
television
fan campaigns
social media
internet
audience
American Studies
Film and Media Studies
Television

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