Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2006. / Includes bibliographical references.

published_or_final_version / Business Administration / Master / Master of Business Administration

by Tang Mui-Yin Helen, Wong Man-Lai Bridget. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 185-188.

This study aimed to address consumers' stereotypical categorizations in the form of essentialist views about foreign cultures and their effect on individual consumers, including their negative or aroused emotions and subsequent retail patronage behaviors. The research mission was to empirically assess the salient dimensions of consumers' states of mind (positive and negative affect, psychological essentialism, epistemic curiosity), states of being (store atmospherics), and states of action (retail patronage behaviors) in a cultural context based on Mehrabian-Russell theory of environmental psychology. Specifically, the retail patronage setting was selected as foreign-based fast-food franchises because it represents both a relevant and timely situational context for consumer behavior. This dissertation makes several contributions to international retail patronage literature. First, it frames curiosity as an aroused emotional state and finds support for the relationship between consumer epistemic curiosity and retail patronage. Second, it provides support for the linkage between consumer affect and retail patronage in an international retail setting. Third, it reveals that affect has a greater impact on retail patronage than epistemic curiosity. The overarching finding of this study is an inability to tie the cultural elements in retail atmospherics, including signs, symbols, and artifacts, to consumer emotions. In addition, we were unable to frame psychological essentialism as a personality trait that would reduce the levels of affect and curiosity in retail store environments characterized by foreign-cultural elements.

Chow Man-wai. / Thesis submitted in: August 2002. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 104-107). / Abstracts in English and Chinese. / Abstract --- p.i / Acknowledgement --- p.iii / Table of Content --- p.iv / Chapter Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Scope of Study --- p.1 / Chapter 1.2 --- Literature Review --- p.5 / Chapter 1.2.1 --- Capitalist Labor Process --- p.5 / Chapter 1.2.2 --- Fast Food Jobs --- p.7 / Chapter 1.2.3 --- Youth and Part-Time Work --- p.9 / Chapter 1.2.4 --- No Shame in my Game --- p.11 / Chapter 1.2.5 --- Social Class --- p.11 / Chapter 1.3 --- Methodology --- p.12 / Chapter 1.3.1 --- Participant Observation --- p.13 / Chapter 1.3.2 --- Interviews --- p.14 / Chapter 1.3.3 --- Written Materials and the Internet --- p.15 / Chapter 1.4 --- Theoretical Framework --- p.16 / Chapter Chapter 2 --- Portraits of the Fast Food Workers --- p.17 / Chapter 2.1 --- General Understandings of the Hamburger Flippers --- p.17 / Chapter 2.1.1 --- Age --- p.17 / Chapter 2.1.2 --- Gender --- p.18 / Chapter 2.1.3 --- Education --- p.20 / Chapter 2.1.4 --- Family --- p.23 / Chapter 2.2 --- The Young Burger Master Workers --- p.24 / Chapter 2.2.1 --- Ah How's World --- p.25 / Chapter 2.2.2 --- Ah Tung's World --- p.28 / Chapter 2.2.3 --- Kat's World --- p.32 / Chapter 2.2.4 --- Ada's World --- p.34 / Chapter 2.2.5 --- Ah Yan's World --- p.38 / Chapter Chapter 3 --- Working at Burger Master --- p.41 / Chapter 3.1 --- QSC --- p.41 / Chapter 3.2 --- Inside the Restaurant --- p.42 / Chapter 3.3 --- Learning the Job --- p.44 / Chapter 3.4 --- Teamwork Spirit --- p.49 / Chapter 3.5 --- The Management Ladder --- p.52 / Chapter 3.6 --- Hidden Skills --- p.53 / Chapter Chapter 4 --- Cultural Challenges --- p.55 / Chapter 4.1 --- Public Perceptions --- p.55 / Chapter 4.1.1 --- Having No Future --- p.55 / Chapter 4.1.2 --- Any Idiot Can Do It --- p.56 / Chapter 4.1.3 --- Toilet-Washing Job --- p.58 / Chapter 4.2 --- Organizational Culture --- p.59 / Chapter 4.2.1 --- The Burger Master Family --- p.60 / Chapter 4.2.2 --- Handling Insults --- p.66 / Chapter 4.2.3 --- "Providing ""Opportunities""" --- p.68 / Chapter Chapter 5 --- Dead End Work? --- p.70 / Chapter 5.1 --- Part-Time Workers --- p.70 / Chapter 5.2 --- Full-Time Workers --- p.72 / Chapter 5.2.1 --- An Honored Identity --- p.73 / Chapter 5.2.2 --- Temporary Shelter --- p.75 / Chapter 5.2.3 --- No Alternatives? --- p.77 / Chapter 5.2.4 --- Importance of Family --- p.78 / Chapter 5.3 --- Quitting --- p.81 / Chapter 5.3.1 --- Part-Time Workers --- p.82 / Chapter 5.3.2 --- Full-Time Workers --- p.83 / Chapter 5.4 --- Entering the Real World --- p.84 / Chapter 5.4.1 --- The Outside Track --- p.85 / Chapter 5.4.2 --- The Inside Track --- p.88 / Chapter 5.5 --- Acquiring Human Capital --- p.89 / Chapter 5.5.1 --- Rediscovering the Value of Education --- p.90 / Chapter 5.5.2 --- Discipline --- p.91 / Chapter 5.6 --- Dead End Work? --- p.92 / Chapter Chapter 6 --- Conclusion --- p.93 / Appendix --- p.102 / Bibliography --- p.104

Thesis (M.B.A.)--University of Hong Kong, 1995. / Includes bibliographical references (leaves 63-64).

Made available in DSpace on 2016-08-03T12:31:10Z (GMT). No. of bitstreams: 1 Texto Completo.pdf: 2185041 bytes, checksum: 6e4bafaf0991775415dbdf8e67821864 (MD5) Previous issue date: 2010-04-06 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O objetivo deste trabalho foi entender o uso estratégico do entretenimento na comunicação mercadológica voltada às crianças no ponto de venda das redes de fast food. O eixo teórico-metodológico aplicado foi o estudo de casos múltiplos. As redes de fast food selecionadas foram Bobs, Habibs e McDonalds. A pesquisa foi realizada em 15 lojas, durante os meses de junho a outubro de 2009. Pela análise dos dados coletados, pudemos concluir que o uso do entretenimento na comunicação direcionada às crianças é uma prática efetiva das redes de fast food. A maioria das promoções, inclusive, utiliza personagens licenciados de sucesso na TV ou no cinema para atrair o público infantil. No PDV, o entretenimento é o protagonista das mensagens, por meio de ações de merchandising e promoção de vendas, enquanto as informações sobre os alimentos oferecidos às crianças, tanto nas lojas quanto nas embalagens dos kits dos lanches analisados, são bastante restritas. No geral, as redes se valem de uma ética que não leva em consideração o que o produto pode causar em quem o consome. A dita liberdade de expressão comercial se sobrepõe aos direitos fundamentais da pessoa humana, já que, na abordagem mercadológica, via de regra predominam os interesses corporativistas.(AU)

The purpose of the Master's Thesis is to create the complex business plan for a healthy fast food restaurant and find out if it is viable. It should serve as a source of realization after finishing studies. The Thesis consists of these parts: introduction, theoretical part, practical part and conclusion. Theoretical part outlines the theoretical basis of creating business plan and practical part uses these basis to actual creation of concrete business plan for company Roll To Go!. It addresses all areas of business related to the best possible start and advance operation of the company. This plan describes concept of realization of boot, recipes, marketing mix, financial plan and analyses strengths and weaknesses of the project. A summary of information I found out about this business plan is in conclusion.

This work deals with marketing communications of the selected brand in the QSR (Quick Services Restaurant) segment. The aim is to formulate appropriate recommendations that would increase the effectiveness of advertising. Recommendations will be based on the results of the analysis of communication activities focused on brand advertising, its effects on consumers' perception and evaluation. The theoretical part is devoted to the theory of marketing communications, effective communication, advertising, as such, and modern trends. The practical part begins with the introduction to the brand and its target group. Further, the model of marketing communications for selected brand with a focus on advertising is described and confronted with theoretical knowledge about creating effective advertising. Identified problem areas are subjected to a questionnaire survey. Based on the findings are formulated conclusions and recommendations for change in brand advertising.

No description available.