The problem of this study is to compare certain elements of appeal in favorite comic books and favorite books of fiction read by 384 ninth-grade pupils in the J. P. Elder Junior High School, Fort Worth, Texas, during a three-months period from November 7, 1949, to February 7, 1950. The purpose of this investigation is to ascertain whether the same elements of appeal are common to both types of reading, and whether they compare favorably with the findings of other investigations reported in literature on the subject.