The retail feed industry has grown continually in importance during the past 60 years. Increased population has placed ever greater demands upon food production to feed our nation's people. During 1968, the average American consumed 80 pounds of beef, 63 pounds of pork, 8 pounds of veal, 4 pounds of lamb, 26 pounds of chicken, and 11 pounds of lard. This amounted to an annual per capita consumption of 188 pounds of red meat. With 173 million people to feed, vast quantities of livestock must be produced, finished, and marketed to satisfy our nation's needs.