This study was conducted to investigate the importance of dress in the implementation of hiring, promotion, and termination practices among female retail executives in the Dallas/Fort Worth area. Appropriate interview and on-the-job dress for department and specialty store executives was studied. A questionnaire was used to obtain information from retail executives. Based on the data obtained, it was found that appropriate business dress was indeed important for female retail executives. Skirt suits or skirt and vest ensembles were considered most acceptable by the executives surveyed, both for interview and on-the-job situations.