The purposes of this study are to develop criteria for examining a theory of communication and perception with particular reference to the principles of good filmstrip design, to produce a logical rationale for the step-by-step development of a filmstrip for use in the college introductory art class, to produce a sample of "Design-An Introduction", and to analyze the filmstrip on the basis of the criteria which result from the development of a theory of visually-oriented teaching which utilizes verbal means for additional amplification.

The problem of this study is the relationship of perception and a selected communication model to filmstrip design.