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The Strategic Research on the Persistent Management of the Folk Art Group Named "Sung-Chiang Martial Art Group of Shun-Hsien Temple" in Kaohsiung CountyChou, Hsiao-ting 11 July 2005 (has links)
Folk arts are dynamic cultural assets conveying messages of people's life styles as well as recording their daily activities. With the passing of times, they murmur the stories of common people's lives with cultural connotation. Undeniably, folk arts are precious treasures for a nation. Therefore, we'll dig out the treasures and promote them. On the other hand, with the mission of exalting folk culture, fork art groups should function as conservatories to preserve the local culture. Actually, for the purpose of showing the value of its survival in the history, an outstanding folk art group would retrospect and inspect itself continuously, improving the quality at every stage as it grows up with times. The authorities and people are expected to give their hands to such excellent folk art groups and encourage them to run persistently.
For ages, how to preserve, convey and exalt the folk arts through cultural policy making and executing are great challenge for the authorities. In recent years, in response to the sense of ¡§glocalization¡¨, the authorities manage to unite the features of local industries with the international or district festival celebration activities held in very place to evoke the community awareness, develop sightseeing industry, promote the economic prosperity, build up good reputation as well as increase the opportunities for international cultural exchange. Among the folk arts in Taiwan, the performance of ¡§Sung-Chiang Martial Art¡¨ is highly praised. Converging special features of physical education, military art, religion and art, ¡§Sung-Chiang Martial Art¡¨ catches all the audience's eyes and becomes the spotlight on the stage. In recent years, the launching of Sung-Chiang Martial Art Clubs among schools at all levels has brought forth the development of this folk art.
Speaking of ¡§Sung-Chiang Martial Art¡¨, it originated from the Mainland China. Unfortunately, during the ¡§Cultural Revolution¡¨ period, the weapons used by ¡§Sung-Chiang Martial Art¡¨ had been banned and the groups were forced to dismiss. From then on, Taiwan has become the only place where the whole ¡§Sung-Chiang Martial Art¡¨ skills were preserved intact. In the past, ¡§Sung-Chiang Martial Art Groups¡¨ guarded against the invading enemies; however, as time goes by, it turns into an important religious activity in the country, acting as an escort of gods on religious festivals as well as a celebrating performance to amuse people. For this reason, the portion of performing art is always associated with the religion and hasn't been emphasized. Instead of training at regular time, the Sung-Chiang Martial Art performers just follow the tradition to practice intensively before a religious celebration. When the activity is over, the performers would go back to their regular lives and there¡¦s nothing changed. Generally speaking, this way of preserving folk art won't be encouraged, letting go of nurturing high-standard performers. It would even be harmful to the development of ¡§Sung-Chiang Martial Art¡¨.
Fortunately, there are still some enthusiastic people doing their best to keep ¡§Sung-Chiang Martial Art¡¨ sustainable as the folk art declines with times. The members of ¡§Sung-Chiang Martial Art Group of Shun-Hsien Temple¡¨ are among them. The founder of this group noticed the problems of traditional Sung-Chiang Martial Art performance, which was just held with the need of celebrating activities. When the activities were over, the folk art groups were dismissed again. Therefore, the founder of ¡§Sung-Chiang Martial Art Group of Shun-Hsien Temple¡¨ built up a team with cultural mission and tried to improve the disadvantages of traditional ¡§Sung-Chiang Martial Art Groups¡¨. This team executes their training weekly. Furthermore, this folk art group welcomes visitors to watch their training all year around.
In this research, the folk art group ¡§Sung-Chiang Martial Art Group of Shun-Hsien Temple¡¨ is served as the target for case studying, in which we explore into the internal managerial condition of this group and test the possibility of its persistent management. At last, the strategic managerial model is offered as a reference to improve its operational condition. As for the synthetic indicators for persistent managerial appraisals, they can also be applied to other nonprofit performing groups, served as an assistant tool to improve their internal managerial conditions.
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