Thesis (M.A.)--University of North Carolina at Chapel Hill, 2004. / Includes bibliographical references (leaves 87-88). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

Thesis (Ph.D.) - University of Queensland, 2004. / Includes bibliography.

Thesis (M.A.)--University of Port Elizabeth, 2003. / Includes bibliographical references (leaves 217-243).

Thesis (M.A.)--University of North Carolina at Chapel Hill, 2004. / Includes bibliographical references (leaves 87-88).

The purpose of this study was to determine what practices and policies were being used in the training and conditioning programs for football, the similarities and differences of the training and conditioning programs for football, and to recommend a training and conditioning program for football in colleges based upon the present practices of colleges and universities of Texas.

(English) This disetation describes progress of football as a sport in the first half of the 20th century, including his position in society during both World Wars Keywords: football competition, number of fans and their culture, football in World Wars, women football, football clubs, organisation of football, football and the media

Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. In that context, it is essential for any football league to know its brand equity and the interest in the league in the desired market, to be able to make strategic decisions which lead to internationalization and marketing management success. Purpose: The purpose of this study is to examine the Brand Equity of the Bundesliga including Brand Interest. The current research extends Shuv-Ami's (2016a) market brand equity model within sport organizations with Machleit et al.'s (1990) concept of brand interest and is applied to the Bundesliga in the Swedish market. Research Question: What is the perceived Brand Equity including Brand Interest of the Bundesliga in Sweden? Methodology: The chosen approach for this study was a deductive approach with a theory and context extension of Shuv-Ami's (2016a) market brand equity model. A quantitative data collection through online survey was conducted and collected 805 survey answers from Swedish football fans which were used for the analysis. Conclusion: The findings showed that the perceived Brand Equity including the brand interest of the Bundesliga in Sweden was very positive. The Bundesliga was especially highly ranked in terms of Brand Knowledge, Brand Image, Brand Personality, Brand Satisfaction, and Brand Interest. Further, the proposed Brand Equity model including Brand Interest as a new variable has been successfully confirmed by this study as Brand Interest had been identified as a significant contributor to Brand Equity. Keywords: Brand Equity, Brand Interest, Bundesliga, Sports Marketing, Football, Brand Equity of a Football League, Football Marketing.

Title: Czech Football Players' Association and its function in Czech football surroundings Objectives: The aims are: presenting and describing the main services that ČAFH offers to its members, finding out how ČAFH co-operates with other executive bodies of the Czech football surroundings like FAČR, league clubs, agents and players and according to discovered datas and information to propose some possible improving measures. Methods: Author provides information discovered during studying the available sources about the issue. The author pays attention to creation of players' unions and then describes the problems related to the creation of the Czech football players' assocoation. The research itself includes collectioning and analysis of the secondary datas, questionnaire research among clubs of the 1st and the 2nd Czech divisions, observation on the chosen ČAFH's events, interviews with representatives of FAČR, AFA, LFA and the interview with the football players. Results: Interviews and questionnaires helped to find out that the camp for the players without contracts which is organised by ČAFH is a successfull and nowadays the only project of its kind so it is some kind of irreplacable service for the members. The representants of the chosen organisations in the Czech football surroundings...

Abstract not available

Graduation date: 2004