ABSTRACT An Explorative Analysis Evaluation of Electronic Retailing Customer Adoptions In the Context of Saudi Arabia To learn more about what people in Saudi Arabia thought about online shopping, a survey was distributed throughout public locations in three major cities: Riyadh, Jeddah, and Medina. The questionnaires investigated consumers’ intersecting views regarding online and in-store shopping, and attempted to learn more about the perceived usefulness and attractiveness of online shopping in Saudi Arabia, as well as privacy or trust issues related to online shopping that are relevant for Saudi customer. The main findings of this study revealed several important tendencies. For one, the study found that males favoured shopping online more than females. Moreover, respondents appeared to find online shopping to be relaxing due to reduced sales pressure. Also, proficiency in the English language seemed to be a determining factor in the consumer’s preference to shop online. In addition, people who seemed to dislike physical shopping favoured the idea of e-shopping. The findings above are exploratory in nature due to the limited sample size and sampling process. Additional study with expanded sample across a broader Saudi Arabian geographic base could be used to confirm the use initial exploratory findings.

ABSTRACT An Explorative Analysis Evaluation of Electronic Retailing Customer Adoptions In the Context of Saudi Arabia To learn more about what people in Saudi Arabia thought about online shopping, a survey was distributed throughout public locations in three major cities: Riyadh, Jeddah, and Medina. The questionnaires investigated consumers’ intersecting views regarding online and in-store shopping, and attempted to learn more about the perceived usefulness and attractiveness of online shopping in Saudi Arabia, as well as privacy or trust issues related to online shopping that are relevant for Saudi customer. The main findings of this study revealed several important tendencies. For one, the study found that males favoured shopping online more than females. Moreover, respondents appeared to find online shopping to be relaxing due to reduced sales pressure. Also, proficiency in the English language seemed to be a determining factor in the consumer’s preference to shop online. In addition, people who seemed to dislike physical shopping favoured the idea of e-shopping. The findings above are exploratory in nature due to the limited sample size and sampling process. Additional study with expanded sample across a broader Saudi Arabian geographic base could be used to confirm the use initial exploratory findings.

I deal with essential context of the value for consumers in terms of CRM (Customer Relationship Management) with emphasis on meaning for the competitiveness of the firm in the dissertation. Methodology for succesful implementation, innovation of the total concept of customer relationship management and assesment criteria to measuration of fruitfulness of implementation, innovation of the total concept of customer relationship management are the content of the dissertation.

Presented dissertation is involved in the issue of marketing communication within the framework of relations among supplier/producer of materials – producer of clothing – retailer and customer in the outdoor clothing segment in the Czech Republic. A specific role of the customer is considered in the context of the value co-creation concept with the emphasis on the development and increase of perceived value. A primary objective of the dissertation is the identification of new approaches to the marketing communication with customers within the framework of mentioned relations with the stress on the determination of the synergistic effect of mentioned relations in the influence of various forms of communication to the customers. Partial objectives are defined in link with this objective. The dissertation objectives and individual hypotheses, in which submitted dissertation is interested in, are defined on the basis of the analysis of theoretical starting points and secondary data. Conducted primary research then combines qualitative and quantitative approaches aiming at the analysis and description of the individual parts. Results of research are presented both in the form of partial conclusions characterizing the individual spheres and in the form of summary conclusion. In the formulation of conclusions a strong emphasis is put on the visualization in the form of schematic illustrations of identified principles. The dissertation contains conclusions and recommendations offered to the individual involved parties. The dissertation conclusion summarizes contributions to science and research, practical as well as educational applications. A complex philosophy of the exploration of the theme is completed with an introduction of restrictions of carried-out research and incentives for further research studies in this particular field.

This thesis focuses on defining concepts of creativity and innovation in business context. It analyzes methods which may lead to enhancement of creativity in order to increase value of business for customer as well as to develop the business itself. This work also includes real application of selected methods on management of cafe Dobra zastavka in Brno, Czech Republic.