The overall aim of this thesis is to analyse the social consequences of a transnational corporation(TNC) from the global North investing capital in the global South, and the communal processes that evolve in response. The study highlights the TNC’s construction of leadership and domination in the areas in which it settles, as well as the forces of popular resistance to the TNC’s exploitation of the region’s natural resources and the resulting socio-environmental conditions. The study is based on empirical fieldwork (including 22 interviews) carried out in Uruguay and Argentina related to the establishment of a pulp mill by Botnia/UPM. The analyses focus on discursive processes whereby the TNC establishes itself in the community. The found patterns are discussed in the thesis based on the following themes: “Making the TNC indispensible” ; “Dominating the spaces of communication” ; “Controlling the narratives” ; “Contradictions of external and internal colonialism” and “Establishing and maintaining hegemony”. All of these have to do with socio-political and discursive strategies and circumstances whereby the TNC—symbolically and materially— becomes a powerful force in the country and community where it establishes itself. This creates certain social positions, and gives rise to tensions within a number of areas. In relation to these processes, the thesis also highlights the formation and mobilization of resistance against the changing social, cultural and economic conditions created through the arrival of the TNC. What appears to be crucial for the deployment of a successful counter-force is the creation of spaces for organisation, for practices of resistance and to sustain democratic values and practices. This makes the social movement an autonomous voice that incarnates disobedience against thestate, the juridical international apparatus and the hegemonic practices of TNCs.