Stuttgart, Universiẗat, Diss., 1999.

Zugl.: Hamburg, Universiẗat, Diss., 2006.

Zugl.: München, Univ., Diplomarbeit, 2007

Stuttgart, Univ., Diss., 1998.

Diploma thesis "Media campaigns of Silvio Berlusconi during general elections from 1994 to 2008" deals with the election campaigns and their cover in mass media. It summarizes style of campaign of the Berlusconi's political party Forza Italia and his coalition. The thesis compares these campaigns with those of main opposition, left- central coalition. The beginning of the thesis devotes to the résumé of Berlusconi's biography and to his entry to the politics. Further chapters summarize political situation between single campaign and they describe these campaign including their media cover. Significant space is devoted to potential influence on voter's decision because of the Berlusconi's media empire and because of his control over dominant commercial television stations Mediaset.

This master thesis aims to analyze the facts concerning the political communication of Silvio Berlusconi and Andrej Babis and their political and business careers. The works tries to define the basic concepts of political communication and subsequently analyze them in the comparison with those politicians. Among the other things, the effect of the media which could enabled their entrance to the politics and influence the meanings of the public opinion as well as their political history and used communication techniques has been taken into consideration.

The thesis describes two political parties that have been established in Central Europe, namely ANO 2011 in the Czech Republic, and ANO in Slovakia, whose main common feature is that they are run as private business companies. The aim of the thesis is to conduct an analysis of these two political parties which builds on the "business-firm model" party theory. This theoretical concept was established in 1999 and is based on observations of FORZA ITALIA, an Italian political party. Although the business firm model is an emerging political concept, it has been growing in popularity recently in almost all European countries. The thesis introduces this theoretical concept in detail and applies it to the two cases present in the Czech and Slovak party system. Finally, the thesis compares the two parties with each other and identifies their similarities and differences.