Spelling suggestions: "subject:"freeman business model""
1 |
Incremental digital product innovation in social mobile games : A case study of King Digital EntertainmentGarcía Hernández, Mònica, Volter, Madeleine January 2014 (has links)
The aim of this thesis was to increase understanding of King company success in the social mobile game industry by asking the question: How does a company manage to organize the innovation work in successful casual games within social mobile gaming industry? In order to answer it, we conducted a case study research with secondary data in which we examined the company to discover the elements that contribute to this success, despite a lack of research in how these kind of companies build their business model and strategies, highlighting the players' behaviour. Our findings conclude it is possible to success in social mobile game industry using incremental innovation in different aspects: games design, implementation of the games, and in the business model. By applying this innovation, with a good viral strategy and giving the player the decision to play by free or purchasing virtual goods, King has been able to become the largest developer game company on Facebook.
|
2 |
在台灣崛起中的電子圖書館計劃 / Emergent electronic library project in Taiwan吳寶林, Chaiyo Ngamviriyapong Unknown Date (has links)
No description available.
|
Page generated in 0.0538 seconds