This study is designed to gain a better understanding of the decision process of freight shippers who use commercial truckers. Pursuant to this study, it is possible to gather some insights into the phenomenon of the selection of a trucking company to transport goods. Planning is essential to the attainment of goals in any type of firm, and that is especially true in the volatile environment of commercial trucking. Development of the external environment of trucking is prerequisite to the planning process and essential to the attainment of goals. The external environment of a trucking firm is generally represented by economic, social, and political influences, which extend specifically to the nature and tendencies of its markets, i.e., the shippers.