Yes / The food retailers have to make their supply chains more customer-driven to sustain in modern competitive environment. It is essential for them to assimilate consumer’s perception to improve their market share. The firms usually utilise customer’s opinion in the form of structured data collected from various means such as conducting market survey, customer interviews and market research to explore the interrelationships among factors influencing consumer purchasing behaviour and associated supply chain. However, there is abundance of unstructured consumer’s opinion available on social media (Twitter). Usually, retailers struggle to employ unstructured data in above decision-making process. In this paper, firstly, by the help of literature and social media Big Data, factors influencing consumer’s beef purchasing decisions are identified. Thereafter, interrelationships between these factors are established using big data supplemented with ISM and Fuzzy MICMAC analysis. Factors are divided as per their dependence and driving power. The proposed frameworks enable to enforce decree on the intricacy of the factors. Finally, recommendations are prescribed. The proposed approach will assist retailers to design consumer centric supply chain. / Project ‘A cross country examination of supply chain barriers on market access for small and medium firms in India and UK’ (Ref no: PM130233) funded by British Academy, UK.

Yes / Many developing countries across the world are allocating a significant share of their budgets for e-government initiatives. Common service centers (CSCs) are e-government initiatives that aim to increase access to public services and promote easy and direct interaction with the government. These e-government initiatives are largely underutilised, especially in rural areas in developing countries. This study attempts to identify the key challenges facing CSCs and determine their hierarchical relationships in the context of rural India. A set of 15 challenges was identified through a rigorous literature review and by surveying experts and CSC owners. Data were collected on the identified challenges and were analysed using interpretive structural modeling (ISM)-MICMAC-fuzzy MICMAC analysis. Subsequently, we developed a hierarchical model of challenges. The findings revealed that “longer travel time and transaction cost”, “low digital literacy”, and “low awareness” of e-government services are among the key challenges CSCs face in rural India. This study suggests several recommendations to all the stakeholders involved in the management of CSCs to improve the delivery of e-government services in rural India.