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This thesis deals with a pragmatic analysis of profiles of online dating service in Czech Republic. The main objective of this work is to interpret a form of profile presentation on an online dating site. The profiles are interpreted in terms of communication situation, of communication strategies, of the differences between male and female profiles and of the differences between different age profiles. Interpretation of the data is based on stylistic and pragmatic analysis of individual profiles of online dating service and on the percentage of relevant data. The theoretical part of the thesis defines research of the online dating services, existing theories and research of internet environment concerning the foundation of internet dating services, gender stereotypes in online dating, self-presentation online and choosing a partner. The theoretical part consists also of a summary of my own brief survey about people's attitudes to online dating services. The theoretical part of the thesis defines also the pragmatic exploration which constitutes the basis of pragmatic analysis. The basis of practical part of the thesis is stylistic analysis of the text parts of profiles and pragmatic analysis of text and visual part of profiles and the comparison of the percentage of relevant data. Results of the...