Thesis (D. Min.)--Denver Seminary, 2007. / Includes bibliographical references (leaves 333-343).

Thesis (M.A.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file as well as 10 media.jpg files. Title from title screen of research.pdf file (viewed on November 12, 2008) Includes bibliographical references.

Thesis (D. Min.)--Denver Seminary, 2007. / Includes bibliographical references (leaves 333-343).

Thesis (D.B.A.)--Argosy University, Sarasota, 2003. / Includes bibliographical references (leaves 164-[176]).

The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. Recent research has shown that age has an impact on customer behavior when it comes to impulse purchases. Furthermore, the results are still few and provide contradictory conclusions. The goal of this study is to close this gap by examining the antecedent elements that affect each person's unique traits, such as extrinsic and extrinsic determinants of impulsiveness, and then comparing post-purchase happiness across generations X and Y. To study the elements that underlie their impulsive buying behavior and the consequences on satisfaction after the purchase, the researchers used largely a qualitative technique, including a questionnaire, interviews, and observation of the phenomena. The findings show that generation X is less prone to impulse purchases than generation Y. In both generations, females were shown to be more prone than males to buy on impulse. The purpose of this study is to contribute to future research because it is critical to further identify the fundamental elements of impulsive purchase and their impact on generations X and Y in order to develop more successful strategies.

This research examines the communication styles of five different generations: the Traditionalists, Baby Boomers, Generation X, Generation Y, and the Millennials. The study investigates how current events influence the attitudes of each generation. It explores workplace trends, the effects of new communication platforms, and the evolution of technology. The purpose of the study is to identify the unique approach to communication of each of these groups. The objective is to help organizations create a more efficient working environment by embracing the diverse qualities of the different generations. The study finds that Generation X, Generation Y, and the Millennials prefer to correspond via online forms of communication such as email and social networking sites while the Traditionalist and Baby Boomer generations typically prefer to in• person correspondence. Additionally, the study finds that the people of Generation X prefer to work individually while Baby Boomers, Generation Y, and the Millennials thrive in team environments. It concludes that organizations should strive to accommodate the different generations by assigning them to tasks that focus on their strengths.

The aim of this work is to provide a theoretical overview of research studies on cultural differences and their critical evaluation. The quantitative research on national and cultural comparison of generations X and Y in the Czech Republic will be implemented on the basis of a reduced questionnaire used in the research of European Values Survey in 2008. The data analysis will focus both on the current research and creating a time series of selected variables, using the results of previous research within European Values Survey. The starting point for comparing the behaviour of Generation X and Generation Y will be the national-cultural model of World Values Survey, and the results will be applied to marketing mix. The conclusion provides an overview and evaluation of the particular generations in terms of cultural performance as well as of marketing.

Vi har funnit att det finns få studier som analyserar relationen mellan generationstillhörighet och konsumentlojalitet. Inom befintlig företagsekonomisk forskning råder det heller ingen konsensus gällande lojalitetsbegreppets innebörd. Vad tidigare forskning ej beaktat är huruvida generationstillhörigheten influerar konsumentlojaliteten vid olika sorters köp. I denna flerfallstudie med kvalitativ inriktning har syftet varit att analysera generation X-respektive Z:s köpbeteende, då de skiljer i uppväxt, tankesätt och egenskaper vilket vidare antas påverka lojaliteten. Studien resulterade i att de två generationernas konsumentlojalitet uppträdde på olika sätt, då skillnader i attityden och beteendet var framträdande. Genom detta resultat har studien indikerat att generationstillhörigheten är av central betydelse vid förklaring av konsumentlojaliteten. / When discussing consumer loyalty, generational affiliation is a matter of interest. Research shows a discordant meaning when evaluating consumer loyalty. Previous research has not taken into account whether generational affiliation is a matter of importance in different types of consumption, and whether it affects consumer loyalty. The purpose of this multiple case study was to analyze whether consumer loyalty is significant with generational affiliation. Two generations that have been selected and analyzed are generation X and Z. The generation gap is of interest since their childhood, attitudes, and beliefs differ and is in this study assumed to influence their consumer loyalty. The result was that the two generations differed in various ways in their consumer loyalty, generation X and Z:s attitudes and behavior were expressed differently which influenced their consumer loyalty. With this result, the study indicates that generational affiliation is influencing consumer loyalty and has a central importance.

The theoretical part of this thesis named "The Analysis of Consumer Behavior of Women in the Age of Internet" describes the contemporary state of social media. The greatest attention is devoted to Internet forums and their ability to influence the consumer behavior of women in the era of Internet. The thesis also deals with the use of Internet marketing on these social forums. The practical part of the thesis is focused on the survey centered upon the greatest Czech discussion server for women -- Omlazení.cz and carried out in the form of questionnaires. The results of the survey were analyzed and on their basis the effect of individual discussions on the purchase of certain products was revealed.