China entered the WTO, which has the meaning stands for globalization and contact with world economic, also means that China¡¦s market is open to foreign country. After China joined WTO, media industry used to be constrained by China central government also need to face the unrestricted trend gradually. What will be the effect when media industry interacted with the unrestricted trend, foreign investment and market competition? And what is the attitude that China will have when foreign and international companies enter media industry (liberalism and western culture entering China), which also deserves our attention. Therefore, my research engage in the theory, international rules and the practice of China to study the media industry market opening after China joined WTO. The research will divide into two directions based on economic of globalization. First, the related rules of media industry in the international economic and trade organization (WTO) came with economic globalization and the real practice after China joined WTO. Second , I will talk about the rising of transnation media group. And how American transnation media group giant disposition in China ? Above is my major research directions. The research would talk about the GATS of WTO regarding the opening rules of media market , the negotiation between China and America base on the WTO frame and the contents that China promises to open the market ,the how China would modify their domestic laws to response the changes after WTO and how China think about their media industry strategy and media core value to further talk about the changes of China internal media market. Furthermore, I would mention the investment and disposition of American transnation media group based on their business profit to further understand the current situation about those American company entered China, and I also take two famous international group as an example, they are, VIACOM and TIME WARNER , base on these two company¡¦s real operation to check the China¡¦s practice and control about transnation media groups to fully investigate how much China unrestricted media industry after attending WTO.

Soccer has a global reach and is entrenched in the lives of millions of people throughout the world, but the culture surrounding it is not as strong and never has been in the United States. Nonetheless, there is a recent emergence of American supporters groups that exhibit characteristics similar to those outside of the US. This ethnographic study focuses on one such group, the Timbers Army, to explore how they construct their own unique supporter identity and to understand how participants come to see the group relative to their understanding of the world at local and global levels. To explore this, this work employs globalization theory, in particular that of cultural hybridization and glocalization. In turn, through an iterative, grounded theory approach, the findings elucidate key concepts related to these theories. Briefly, the findings show how the Timbers Army's particular identity is constructed through multiple influences including an attachment to the city of Portland, a fierce regional rivalry, national references and recognition, and an awareness of and interaction with the global socio-cultural institution of soccer. This work is the first to acknowledge the burgeoning movement of American soccer supporters and provides a starting point for further inquiry into groups that exhibit both a strong local attachment and an outward looking global perspective.