Abstract The issue article discusses is the strategy of green building products, whose main targets are categorized new-built buildings and at-hand buildings. Although green buildings have been elementarily valued and got promoted internationally and officially, the present employers have too many reasons or causes to be engaged in it. That¡¦s the core that the articles study. With the promotion of the government, new-built green buildings have risen to the nine-itemed index from the former seven-itemed index, which make the government laws and environmental protection more perfect, but this doesn¡¦t mean the whole green buildings have walked into the right path, and need more push from the producers, government, and academies. The study suggests that the biggest obstacle for the overall green building promotion is the technology and price. The hard obtainment of the former blocks the participants, while the cost or the selling price of the latter is also the most important issue to overcome in term of the present stage. Through the data collection and analysis, expert interview, and the individual case visit, if there is a budgeted consideration, people basically won¡¦t take into account the establishment of green buildings. The fastest promotion is about the government organization official buildings, large electronic industry, or manufacturing industry. The building expenses will be taken back within the limited years, and it is likely to be involved in them. Therefore, the skills of the individual green building case are so simple and rare that further leads to the delay of the skills and development of green buildings. But due to the external natural environment and continuingly changing climate, consumers¡¦ needs for the healthful characteristic of residential products change, and then green products form. Through the green consumption and green sales, which achieve the green selling purpose of the strategy about the green building products? Furthermore, the new skills among green building products go on coming about and changing and internationally Germany has become the world-wide first country to reach the goal of reducing air release from the greenhouses in the Kyoto Negotiation Book, which becomes the greenest country. Also, America proposes the LEED certificate (green house rating system), which is just like the internationally interchangeable standard for the green buildings. America and strictly legislative Germany both own the critical points about the green economy launch. Based on all above mentioned, which can bring new thought and mirror for the local. That can offer the reborn chance to the at-hand buildings, and bring up future green buildings to be the turning points of global forever surviving. Meanwhile, it leaves creatures and non creatures of the planet a ever-developing base as well. Key words: green building, green consumption, green sales, new-built buildings, at-hand buildings