This study focuses on the expectations of restaurant managers and perceived attributes of halal certification in Malaysia. Halal certification at restaurants represents the understanding that foods is served according to Islamic dietary laws. Halal means permitted or lawful or fit for consumption. As well as its importance in Muslim countries, the demand for halal food is growing internationally as a result of increasing trade, tourism and globalization. Therefore, halal certification is seen as an important aspect in both the Malaysian and the international restaurant and hospitality industries. Halal certification in an eating premises means that both the restaurants, as well as the entire food supply chain, conform to Islamic dietary rules which do not tolerate contamination by haram (prohibited) materials. Research for this thesis was undertaken by both a mail survey and interviews with restaurant managers. For the survey, a systematic sampling method was applied whereby every fourth restaurant was selected from a list of all restaurants in Malaysia provided by the Companies Commission. A mail survey to 2080 restaurants was administered throughout Malaysia in July 2009. The number of completed and returned questionnaires was 643, indicating a 31% response rate. Data was then entered into a Statistical Package for the Social Sciences (SPSS) for further analysis. The response rate was considered reasonable given the nature of the study and its limitations. In addition, 33 interviews with restaurant managers were conducted in five locations. The results indicate that restaurant managers have high expectations towards halal certification although there are different expectations between Muslim and non-Muslim respondents with respect to attributes such as food safety, hygiene, food quality, marketing aspects and certification issues. It is also gathered that there are significant differences between them with respect to market signals, Islamic attributes, marketing benefits, cost of compliance and local awareness. This thesis concludes that halal certification does yield some benefits in terms of market signals, Islamic attributes and marketing factors while there are also certain issues on cost and compliance that need to be addressed by related local authorities. The findings also indicate that halal restaurant food may have a broader appeal beyond religion and also contributes to Malaysia’s positioning as a tourism destination and a hub for the global halal market.

The presented diploma thesis Development of "halal" trade in the world deals with the detailed analysis of this current socio-economic phenomenon. The thesis aims to provide the reader with a more detailed and comprehensive view of one of contemporary fastest growing markets in the world in general. Thanks to its unification, halal market is the only market in the world that transcends both religious as well as geographical and cultural boundaries. In this diploma thesis the development of the halal market in the world is viewed from the perspective of theoretical background and practical applications with a focus on the evaluation of the current trends. This diploma thesis presents a detailed picture on the dynamic development of halal food, cosmetics, textile, tourism industry and the field of Islamic finance. Geographically, the diploma thesis evaluates the development of halal trade in the three major regions of the world - North America, Europe and Southeast Asia. Author's subjective forecast of future development of halal market in the world is a part of the diploma thesis.

La produzione di carne è disciplinata dai diritti ebraico ed islamico attraverso normative che, a prescindere dalle loro rispettive specificità, sono accomunate dallo scopo fondamentale di rammentare ai fedeli la gravità dell’atto di privare un animale della vita. La produzione di carni kashèr (idonee ad essere consumate, in base al diritto ebraico) e halal (lecite, ai sensi di quello islamico) trova generalmente spazio nelle democrazie pluraliste in virtù del diritto alla libertà religiosa. Questo, ad ogni modo, non esime lo Stato dalla responsabilità di disciplinare la macellazione e l’uso commerciale delle indicazioni di qualità kashèr e halal, in ragione ed entro i limiti dei propri compiti di tutela della salute umana ed animale, della concorrenza e dei consumatori. Assolvere questa responsabilità nel rispetto della reciproca autonomia tra Stato e confessioni religiose implica la ricerca di un equilibrio complesso, soprattutto quando si tratta di individuare e delimitare le competenze dei poteri pubblici, degli enti confessionali e del settore privato in materia di macellazione rituale e di certificazione religiosa delle carni. La tesi analizza e mette a confronto le soluzioni normative adottate in due ordinamenti (quello francese e quello statunitense) ispirati al principio di separazione dello Stato dalle religioni, seppur con declinazioni molto differenti. / Meat production is regulated by both Jewish and Islamic Laws through sets of rules that, aside from their respective specificities, share the aim of teaching reverence for life to the believers. Generally speaking, in pluralist democracies the production of kosher (“fit/proper”, according to Jewish Law) and halal (“permissible”, under Islamic Law) meat is protected under the right to freedom of religion. However, the State retains the authority to regulate the use of religious slaughter and that of kosher and halal claims in the meat market, on the basis and within the limits of its mandate to protect and promote public health, humane treatment of animals, fair market competition and consumer rights. Fulfilling such responsibility without overstepping the bounds of State-religion mutual autonomy is a complex task, especially when it comes to determining the roles of public authorities, religious bodies and the private sector in the fields of ritual slaughter and religious certification; it requires, indeed, to strike a fair balance between several - sometimes competing - rights and interests. The dissertation analyses and compares the legal approaches through which these matters are addressed in France and in the US, where the general principle of separation between Church and State is construed and implemented in profoundly different ways.