This diploma thesis Family (von) Hardmuth focuses on the life of a business family from České Budějovice since the end of the 18th century until the end of the World War II. The goal of the thesis is not only a biographical study, but it also takes into consideration the process of the dynasty's social growth, initiated by a Liechtensteiner noble architect Joseph Hardtmuth, and the establishment among the city's and new aristocratic elites. This is why the study also deals with the marriage policy and public activities of the family. Therefore, in every generation we can observe a gradual avoiding the lower status society, the owners trying to symbolize fathers of the workers (parallel to the posititon of the emperor in relation to the nation), the adaptation to the aristocratic way of life, but also the national tension both in České Budějovice and the whole monarchy. The thesis also concentrates on the establishment of pencil factories and national advertising campaigns since the turn of the 19th and 20th century until the end of the World War II. The aim of the study is to contribute to the research of the German city's and new aristocratic elites, whose lives, compared to their Czech companions, have not been examined sufficiently until now.

The final thesis focuses on strategic and financial analysis of the Koh-i-noor Hardtmuth, a.s. providing relevant information for financial plan and final evaluation of the company. The first part of the thesis briefly describes the company. The following part focuses on financial performance of the company, whilst the third part rates the propriate market as well as risks and opportunities of the company. The conclusion of the final thesis comprises three different income scenarios.

The aim of this thesis is to determine the market value of the company KOH-I-NOOR HARDTMUTH a.s. from publicly available information from the perspektive of an unspecified buyer. Financial and strategic analysis were made on the basis of the company data for 2005 -- 2009. Based on the coclusion of the analysis was set the financial plan for the next 5 years. Because the firm meets the assumption of so-called going concern principle, the resulting equity value was determined by income based methods, discounted cash flow and net income capitalized.

The submitted doctoral thesis focuses on the development and transformation of the Czechoslovak pencil industry in the period after the onset of the planned economy. The major pencil manufacturer Koh-I-Noor Hardtmuth was at the heart of the analysis. The annual reports, annual financial statements, business trip reports, and minutes of the director's and production meetings formed the source base. The correspondence with individual domestic institutions or foreign business partners, memories and a company magazine were also used. The preserved image archival documents - promotional leaflets and price lists - were not left out. The work is based on the methodological basis of the business history. The organization, operation and management strategies of the pencil industry in the historical background of economic changes and reforms have become the subject to examination. The national enterprises Centropen, Gama and Logarex, which were engaged in the production of office supplies, were also included into the research in terms of the comparison. The emphasis was placed on the role of individual managers conducting entrusted enterprises next to the analysis of turnover, production level and a number of employees. Advertising and promotional activities and their importance in the socialist economy was not left behind. In this context, the impact of extensive litigation regarding the trade mark and the name of Hardtmuth, which affected the export, production and advertising sectors, have not been overlooked. The interrelationship between the manufacturing enterprise and export organizations became one of the key topics.

The diploma thesis being submitted deals with the issue of applying managerial strategies and their economic impacts on the České Budějovice pencil factory within the years 1945-1948. The core sources for this analysis were mostly annual reports and operation reports, meeting minutes, statistical reports, correspondence, and sources of private nature. The thesis builds upon the methodological bases of business history. The most prominent pencil industry people of the post-war era became the main subject of the research. Based on the business strategies of these managers, the following parts of the thesis then focused on economic evolution, on which they applied both vertical and horizontal comparisons. The advertising activities of these pencil factories or the negotiations with the former subsidiaries represented by the Hardmuth family did not go unnoticed either. The key contribution of this thesis lies in its analysis of the nationalization process followed by the centralization of the Czechoslovakian pencil industry.