The thesis ―Inside, Outside is a poetry collection of twenty-five poems organized by themes that fit into chapters titled ―Heart and Mind, ―Family, and ―The World

El presente trabajo de investigación tiene como objetivo principal demostrar la influencia del sistema de control interno de inventarios en la eficiencia de la rentabilidad de la Ferretería San José. La naturaleza de la investigación es de carácter no experimental transversal, cuyo diseño metodológico es descriptivo de enfoque cualitativo. El procedimiento de recolección de datos fue dirigido a 40 empleados de las empresas ferreteras. The main objective of this research work is to demonstrate the influence of the internal control system of inventories in the efficiency of the profitability of the Hardware store San José. The nature of the research is of a non-experimental transversal nature, whose design Methodological is descriptive of qualitative approach. The data collection procedure it was aimed at 40 employees of the hardware companies

The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). The factors chosen are homogeneity of customer response to the marketing-mix, transferability of competitive advantage, homogeneity of economic freedom and decision variables.   This thesis does so in a deductive and qualitative approach using Swedish retailer Clas Ohlson as a case study. Underlying this is a contextualized and interpretivist point of view. Data was collected through focus group interviews with German and Swedish students and complemented through data mining.   An analysis of the empirical data shows a high homogeneity of customer response to the marketing-mix, the possibility of transferring the competitive advantage and a high homogeneity of economic freedom was discovered. When applying the frame of reference on the empirical data, Swedish MNCs, especially Swedish retailers, are recommended to choose a high degree of standardization for their IMS in the German market. It was discovered that the used framework does to some extent not cover a wish proposed by the German participants calling for a partial adaptation of the international marketing strategy. This disproves the assumption underlying the frame of reference as the majority of factors suggest standardization, yet from a consumer perspective, there is the wish to partially adapt. In the conclusion managerial implications, limitations and research implications are mentioned as well.