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Warning signs : avoiding consumer debt : can a system of visual signs be developed to persuade consumers to become wary of their debt? /Paulus, Dan J. January 1900 (has links) (PDF)
Thesis (M.F.A.), University of Central Oklahoma, 2009. / Includes bibliographical references (leaves 106-111).
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Multisensory aspects of the spatial cuing of driver attentionHo, Cristy January 2006 (has links)
The primary goal of the empirical research outlined in this thesis was to examine a number of the factors contributing to the design of more ergonomic multisensory warning signals, that is, signals that elicit efficient and effective responses from interface operators under demanding conditions. To achieve this goal, a series of experiments was conducted in order to examine the nature and consequences of the crossmodal links inherent in spatial attention between various different sensory modalities, such as audition, vision, and touch, in an applied setting. In particular, a laboratory-based simulated driving task was used to investigate the effectiveness of various different auditory and vibrotactile cues in orienting a driver's attention to potential emergency driving events seen through the front windscreen or rearview mirror. The results of the first set of auditory spatial cuing experiments highlighted a significant performance advantage when the target driving events occurred in the cued, rather than the uncued, direction, with the biggest benefits being seen following spatially-predictive auditory or verbal cues. The second set of vibrotactile spatial cuing experiments demonstrated the potential utility of vibrotactile warning signals for presenting spatial information to car drivers, and the results were successfully replicated in a study using a high-fidelity driving simulator. The third set of experiments, incorporating an orthogonal task design, were conducted in order to examine the mechanisms responsible for the advantageous spatial cuing effects reported in the earlier experiments. Taken together, the results demonstrated that while directional congruency between a warning signal and target driving event may be sufficient to facilitate performance due to the priming of the appropriate response, attentional facilitation (i.e., perceptual enhancement) typically requires the co-location of the cue and target within the same functional region of space. In sum, this thesis demonstrates the potential value of approaching the design of effective multisensory warning signals for human operators by studying the information processing mechanisms in the human brain. The findings outlined here add to the literature concerning the brain's differential representation of stimuli presented in peripersonal as opposed to extrapersonal space. Further experimental chapters detail experiments that examined verbal directional cuing, olfactory cuing, and crossmodal interactions in virtual haptic environments.
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Cultural Differences in Risk Perception: An Examination of USA and Ghanaian Perception of Risk CommunicationMartin, LaTanya F. 07 July 2004 (has links)
The increase in globalization and trade among larger industrialized countries and smaller developing countries has increased the awareness and need to better communicate risk and hazard information for consumer and manufacturing products. The purpose of this research was to examine cultural differences associated with risk communication and risk perception. The research observed cultural differences in hazard perception associated with color, signal words, and symbols among industry workers from the United States of America and the Republic of Ghana. The research also examined the perception of risk associated with general everyday statements as well as locus of control.
A total of 96 industry workers from both the USA and the Republic of Ghana participated in this study (USA = 46, Ghana = 50). Four different hypotheses were tested in this research. The hypotheses that were tested focused on risk perception (21 items) and locus of control (9 items), hazard perception and attention-getting for 6 symbols (carefulness, severity of injury implied, and understanding were also measured for the symbols) and 16 hazard signs. A pair wise comparison was used in one portion of the study in which 120 different signal word and color combination hazard signs were used. A nine-point Likert-type scale was used to evaluate the risk perception items. A four point Likert-type scale was used to measure locus of control.
The results from the study concluded that there are significant differences between the two cultures and the way individuals perceive risk, perceive hazards associated symbols, evaluate hazard signs, and locus of control. A total risk perception score as well as individual risk perception scores were calculated for the 21 items using an independent sample t-test. The results for the total risk perception revealed significant differences between the two groups (t (84) = 6.43, p < .0001) with the participants from the USA having an overall higher risk perception with the mean equaling 6.39 and the participants from Ghana equaling 5.28.
Significant findings such as those from the risk perception portion of this study as well as other significant findings in this study will contribute to suggested guidelines and implications for safety training in a global work environment. Such guidelines and implications include using the SKULL symbol instead of the MR YUCK symbol to communicate hazard in Ghana and suggesting that the BOLT and ELECTRIC SHOCK symbol can be used interchangeably. / Master of Science
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