Philosophiae Doctor - PhD / In this thesis, I explore representations of gender, race and sexuality in a select group of South African magazines - Men's Health, FHM, Blink, True Love, Femina and Fair Lady - between 2003 and 2005. From a feminist poststructuralist perspective, I argue that these magazines present particular subjectivities as normative; privileging and centering one pole within dichotomies of gender, race and sexuality. The exploration considers ideas of social responsibility in the discourses of magazine editors, and how these are linked to subjective representations of gender, race and sexuality. I focus on the magazines' presentations of racialised heteromasculinities, and its connections to presentations of women as particular kinds of sex objects. I explore the hyper(hetero)sexual presentation of black and white femininities in women's magazines, attempting to illustrate how these presentations translate into efforts to remain or become heterosexually desirable to an unnamed and unmarked, but clearly masculine audience.