NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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1

SECRET CONSUMPTION: RESPONSES TO SOCIAL GROUP INFLUENCE UNDER CONDITIONS OF CONFLICTING BRAND PREFERENCES

Thomas, Veronica L. 05 April 2011 (has links)
No description available.
Marketing
social influence
hiding behavior
reference groups
conformity

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