The thesis "Media image of nine ice hockey world championships in the Czechoslovakia and the Czech Republic in the contemporary press" focuses on reporting on nine ice hockey world championships hosted by the Czechoslovakia and the Czech Republic in media. This is done by qualitative analysis of articles in the contemporary press in both specialized sports daily or weekly papers and general papers. The goal of this thesis is to prove how the style of reporting changed since the first championship in 1933 through seven decades to the last one in 2004. Apart from analyzing the degree and target of critique and style of reporting, it also focuses on the influence of current political climate and propaganda in the period between world wars, after the World War II, 1968 Russian occupation and shortly after the Velvet revolution. The reporting period was set at one month before the start of each tournament and two weeks after it's end. In case of 1933 and 1938 championships, the thesis analyzes the following papers: Rudé právo, České slovo, Národní politika. In later years: Československý sport, Mladá fronta, Rudé právo, Svobodné slovo (all daily), Stadión and Gól (both weekly). After the Velvet revolution: Sport, Právo, MF Dnes (all daily). The analysis focuses mostly on the content of the reporting.

The aim of this thesis is the impact analysis of hosting the IIHF Ice Hockey World Championship in Prague and Ostrava in 2015.The first part of thesis is about sport events, event marketing and event tourism. The second part of thesis is the analysis of impacts of hosting IIHF Ice Hockey World Championship on tourism in Prague and Ostrava.

In the first part of this final thesis the theory of tourism events and their impact on the host destination is discussed, with particular focus on major sport events. Impacts are divided into two categories: economic and non-economic (socio-cultural, environmental, marketing impact and impact on infrastructure). These break into sub-categories and are described in detail. The second part of the thesis uses the theoretical knowledge outlined in part one to analyse the impact of a specific major sporting event -- the 2011 IIHF World Ice Hockey Championship that took place in Bratislava and Kosice in Slovakia. Emphasis is placed on analysing the effects the event had on the tourism sector in Slovakia. Having analysed both economic and non-economic impacts of the event, the thesis concludes that the overall impact of the event on the Slovak tourism sector was positive and the Slovak Republic can use this momentum in favour of further development of Slovak tourism sector.

This thesis deals with designing of reality during the Ice Hockey World Championship 2011 in Bratislava, for which Robert Zaruba devised a unique project built on the myth of friendship and cohesion of the Czechs and the Slovaks.The theoretical basis of this work is the social construction of reality, according to which the reality in our minds is shaped by society. In the analysis of the structure of the broadcast channel CT 4, I am trying to find out how much does ice hockey push on viewer's mind and what is the amount of the Czech Republic and Slovakia national teams involvement. As a means of construction and reconstruction of the fictional world, the world created by its author, narrative is applied. The narratives typical for the structure of the CT4 are descibed in the next part in order to find a narrative that could serve as a template for the narrative of the championship. The final form of the narrative is shaped both by the narrator (presenter,commentator), who verbally describes what is happening and also the director whois responsible for the visual composition of the story. Features used in brodcasting, whose final analysis leads to the ability of distinction of the characters creating on the basis of similarity and context of highlighted object or those having arisen from anagreement among...