The aim of this thesis is to design a luxury shaving kit using wood as the basic material. The thesis is divided into theoretical and practical section. In the first, theoretical section, the text deals with a summary of the historical development of the shaving culture related to the ethnic, religious and social aspects of male appearance. In the following chapters of the same part, the thesis deals with the typology of individual products, their usual material composition, their ergonomics and typical dimensional parameters of the basic shaving needs contained in a common shaving kit. The work continues with the description and comparison of modern and classic shaving and tries to evaluate both positives and negatives. The last chapter of the theoretical part describes the characteristics of some determinants and the resulting requirements that should be taken into account when designing the shaving kit. They are environment and hygiene, shaving utensils are most commonly used and stored. The practical part focuses on the description of the whole creative process. It deals with the research of the current market situation, both in terms of product range and the strategy of individual companies operating in the field of men's cosmetics. The next chapters outline the process of designing from concept search through sketches and visualizations, through the creation of a 3D model to the process of creating additional promotional materials. The results of the thesis are summarized in discussion and conclusion.