Title: 'I'm not a looser that lives only in this pub.' Bar ethnography Keywords: bar, alcohol, meaning, guests, norms, students, ambivalence. Abstract: Goals: to understand the meaning of bar visits and activities that take place in bars. Method: Qualitative research using the methods of participatory observations and semi- structured interviews. Conclusions: A bar is common place in which people choose to spend their free time. It is thought of as a place full of fun, consumption, and social interaction. It forms an important part of free time activities. Alternative free time activities are commonly connected to boredom and loneliness especially by individuals without stable social circles outside of bars. Evenings in bars tend to be stereotypical, especially for frequent visitors. The stereotypical environment is a source of much ambivalence. It carries many positive effects (such as stability, certainty, security, anticipation, and known environment) but can be also perceived negatively (boredom, stagnation). A bar is in the Czech cultural context regarded as an ordinary part of life of people maturing to adulthood. Feelings of inappropriateness can arise in case of a long transition to adulthood. This increases the range of ambivalences towards the bar environment as well as towards the activities...

This diploma thesis presents processing of the design documentation for public service building. The scope of this work is in accordance with ordinance 499/2006 and latter amended 62/2013. There is a small brewery in the building, as well as a pub, tourist apartments and the owner's flat. Building is situated in Vranová, Blansko district. It is a three-story building without basement, roofed with flat and mono-pitched roofs. The ground floor consists of a pub, a brewery and a communication wing dividing the building in the middle. The second floor consists of hostel type tourist apartments with shared facilities. The third floor belongs exclusively to the owner of the building who has an apartment there. The building is bricked, complemented by an external thermal insulation composite system (ETICS). Floor structure consists of SPIROLL panels. Design documentation was developed in AutoCAD software.

(in English) The thesis aimed to explore the topos of inn in relation to the topos of journey in fantasy literature. The first step was to define the term fantasy literature with regard to the set of texts selected for the analysis; namely their connection to mythology and fairy tales, genres working with hero's initiation journey. Integral part of the thesis was to consider theoretical works focused on the image of pubs in literature, as well as a short description of the form and function of this topos in other genres. The subject of the analysis were inns from six fictional worlds representing a cross-section of the genre from the half of the 20th century until present time, while the selected examples fall mostly into the sub-genre of epic fantasy. The analysis showed that the inns have four primary functions: hero's intimate space, place of meeting and cognition, place of transformation and place of stories. Each of these functions is connected to a specific part of the initiation journey and represents its beginning, or one of its tests. All these functions are also connected to certain issues related to hero's psychological journey, namely the issue of trust, identity and will. The inns which serve as hero's intimate space have a special position; they reflect his or her state of mind and...

This diploma thesis deals with the business plan for the establishment of a new non-smoking pubs. The first part outlines the theoretical bases on which processing is practical. The resulting business plan in the practical part, based on the overall analysis of the market, in terms of both potential customers and existing competition. The conclusion will assess the viability and feasibility of the project.