The thesis deals with the analysis of the marketing stratégy of the Hotel U Loubů. It anyalyses and evaluates current phane of the services, marketing communication and staffing. Proposal part of the thesis contains suggestions leading to increasing current situation, which has the aim to promote and increase occupancy of the hotel.

La presente investigación tiene como principal objetivo el de realizar un análisis de la aplicación de los criterios de sostenibilidad ambiental y su relación con la satisfacción de los clientes de servicios hoteleros, por consiguiente, este estudio integrará estas dos variables para que se pueda contar con un estudio completo del tema que integre el conocimiento existente. El método utilizado fue el de revisión de literatura con enfoque integrador, se realizó una búsqueda y análisis de literatura académica tanto el idioma inglés como español, como artículos científicos, libros y tesis, con la finalidad de tener diferentes argumentos y puntos de vista sobre las variables de estudio. Además, todas las fuentes incluidas son preferentemente de los últimos cinco años entre el 2015 al 2021.En los últimos años, dentro del sector hotelero cada vez es más importante generar diferenciación frente a la competencia, por lo que la sostenibilidad se ha convertido en un punto clave para tener una mejor reputación, no sólo en términos sociales sino también económicos y ambientales. Se puede establecer que la satisfacción por parte de los clientes de servicios hoteleros, se ve impactada de manera positiva por la aplicación de criterios de sostenibilidad y, además, cada día más hoteles los están implementado; sin embargo, aún existe una brecha entre la teoría y la práctica. / The main objective of this research is to carry out an analysis of the application of environmental sustainability criteria and its relationship with the satisfaction of hotel service customers, therefore, this study will combine these two variables so that it can be exposed to a complete study of the subject that integrates existing knowledge.The method used was the literature review with an integrative approach, the search and analysis of academic literature was carried out in both the English and Spanish languages, as well as scientific articles, books and theses, in order to have different arguments and points of view on the study of these variables. In addition, all sources included are preferably from the last five years between 2015 to 2021. In recent years, within the hotel sector it is increasingly important to create a differentiation from the competition, so sustainability has become a key point to have a better reputation, not only in social terms but also in economic and environmental terms. It can be established that the satisfaction of hotel service clients is positively impacted by the application of sustainability criteria and also, more and more hotels are implementing them; however, there is still a gap between theory and practice. / Trabajo de investigación

The diploma thesis was processed at a hotel in town Boskovice. It analyses and evaluates hotel services and areas associated with their provision. The aim of the diploma thesis is a proposal for improvement of a staffing services, technical support and extension of the supply of services leading to an increase of hotel occupancy.

This thesis deals with marketing of hotel services for the Hotel Celnice, located in the town of Breclav in the heart of the Lednice-Valtice area. It discusses the marketing mix of hotel and try to find weaknesses in this area and suggest improvements that would lead to better communication and economic outcomes.

Abstract The diploma thesis was elaborated for the company Hotel & Restaurant Slunce, s.r.o., which operates the fourstar hotel Slunce. It analyses and evaluates hotel services and areas associated with their provision. It contains proposals for a staffing servise, technical support and improve the supply of services leading to an increase of hotel and restaurant occupancy.

This thesis deals with marketing of hotel services for the Hotel Celnice, located in the town of Breclav in the heart of the Lednice-Valtice area. It discusses the marketing mix of hotel and try to find weaknesses in this area and suggest improvements that would lead to better communication and economic outcomes.

The thesis deals with the issue of enhancing the quality of providing services at a real hotel in Telč, the Vysočina Region. The hotel is in need of certain adjustments in purpose to improve current services. When processing this thesis I delt with factual economic, operating and technical figures connected to the latest economic activity of the hotel. In the proposal part I presents series of suggestions that could recondition provided services, and therefore, draw attention of more customers. It is indisputable that a considerable amount of money would be necessary to invest first. However, the returnability should bring overal effect in prosperity of the whole hotel.

This diploma thesis deals with the issue of enhancing quality of services provided in the Myslivna Hotel. It is necessary to increase the level of current services by a number of measures. When working on my thesis, I based on real economic, operational and technical data carried out within full operation of the Myslivna Hotel. In the innovation section I present measures that can lead to an increasing trend of occupancy and the quality ot the services provided there. There is a need to spend a considerable amount of money on the realization of all the proposals, but their return shoud definitely have a very positive effect on the function and prospertiy of the Myslivna Hotel.

The increase in the number of guest houses is applausive for its socio-economic benefits through income generation, job creation and entrepreneurship growth. However, the increase in the number of guest houses is proportional to energy demand. Thus, increase in energy efficient guest houses is more desirable in order to achieve sustainable development. Therefore, the aim of this study was to assess energy efficiency in selected guest houses in Mpumalanga province Through in-depth literature analysis, an energy efficiency framework that builds on and advances the input-output ration and energy saving model was developed. This framework has five indicators which are categorised into financial and nonfinancial, namely: energy quantity, cost, carbon equivalence, services quantity and quality. The framework clarified the differences between energy saving and energy efficiency, while it identifies energy saving and services levels as two parameters or components of energy efficiency. This framework was later implemented and used to assess energy efficiency in eight selected guest houses in Mpumalanga province. To assess energy efficiency using the framework, three standard or common services in guest houses such as indoor lighting, water heating and indoor thermal comfort were assessed for energy saving and compliance with industry standards. The results of the assessment were analysed through descriptive statistical and explanatory methods. Using the framework, the study found that few of the selected guest houses did save energy in one or more of the standards services. However, some methods used in the guest houses were found to be highly costly and resulted in high energy quantity consumption and high carbon footprint. Thus, these methods failed the test for characterisation of energy saving methods. Furthermore, the study found that all indoor lighting services didn’t meet minimum industry standards for indoor lighting of 100lux. All water heating standards were compliant, while indoor thermal comfort standards differed among guest houses. Thus, none of the guest houses met the minimum criteria for characterisation as being energy-efficient. However, different services qualified. Hence, the findings confirm that the energy efficiency framework was effective and reliable in the characterisation of energy-efficient guest houses. This framework builds on and advances the input-output ratio and energy saving models previously used. / Environmental Sciences / PhD (Environmental Management)

The increase in the number of guest houses is applausive for its socio-economic benefits through income generation, job creation and entrepreneurship growth. However, the increase in the number of guest houses is proportional to energy demand. Thus, increase in energy efficient guest houses is more desirable in order to achieve sustainable development. Therefore, the aim of this study was to assess energy efficiency in selected guest houses in Mpumalanga province Through in-depth literature analysis, an energy efficiency framework that builds on and advances the input-output ration and energy saving model was developed. This framework has five indicators which are categorised into financial and nonfinancial, namely: energy quantity, cost, carbon equivalence, services quantity and quality. The framework clarified the differences between energy saving and energy efficiency, while it identifies energy saving and services levels as two parameters or components of energy efficiency. This framework was later implemented and used to assess energy efficiency in eight selected guest houses in Mpumalanga province. To assess energy efficiency using the framework, three standard or common services in guest houses such as indoor lighting, water heating and indoor thermal comfort were assessed for energy saving and compliance with industry standards. The results of the assessment were analysed through descriptive statistical and explanatory methods. Using the framework, the study found that few of the selected guest houses did save energy in one or more of the standards services. However, some methods used in the guest houses were found to be highly costly and resulted in high energy quantity consumption and high carbon footprint. Thus, these methods failed the test for characterisation of energy saving methods. Furthermore, the study found that all indoor lighting services didn’t meet minimum industry standards for indoor lighting of 100lux. All water heating standards were compliant, while indoor thermal comfort standards differed among guest houses. Thus, none of the guest houses met the minimum criteria for characterisation as being energy-efficient. However, different services qualified. Hence, the findings confirm that the energy efficiency framework was effective and reliable in the characterisation of energy-efficient guest houses. This framework builds on and advances the input-output ratio and energy saving models previously used. / Environmental Sciences / PhD (Environmental Management)