In line with the call for more PhD dissertations based on replication work (Reid, 1981), this thesis takes an established empirical generalisation and builds on it through replication and extension. The generalisation concerns the stability of individual's perceptual responses over time. While the accepted belief is that peoples' attitudes and brand beliefs are enduring and stable, in fact, on average, only about half of the people who give a response at one interview do so again at a second interview. This instability is in spite of the fact that, at an aggregate level, the results are steady across interviews (Castleberry, 1994; Dall'Olmo Riley, 1995). The empirical generalisation examined in this thesis states that the stability of a perceptual response (known as the repeat rate RR) is predictable, based on the initial proportion of respondents giving the response at the first interview (known as the response level RI). This has been noted in the Journal of Marketing Science as an important empirical generalisation with much scope for replication work (Ehrenberg, 1995).

Thesis (Ph.D.)--Texas Christian University, 2008. / Title from dissertation title page (viewed May 7, 2008). Includes abstract. Includes bibliographical references.

Thesis (M.A.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on January 3, 2008) Includes bibliographical references.

Thesis (M.S.)--Auburn University, 2008. / Abstract. Includes bibliographical references (p. 103-115).

Thesis--Gothenburg. Extra t.p. with thesis statement inserted. / Includes bibliographical references (leaves 243-246) and index.

Thesis (Ph. L.)--Catholic University of America, 2004. / Bibliography: leaves 61-62.

Thesis (Ph. L.)--Catholic University of America, 2004. / Bibliography: leaves 61-62.

Thesis (M.A. 1972)--Dept. of Educational Psychology, University of Utah. / Vita: ℓ.148-149. Bibliography: l. [124]-128.

Thesis (M Arch)--Montana State University--Bozeman, 2009. / Typescript. Chairperson, Graduate Committee: Mike Everts. Includes bibliographical references (leaves 127-132).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1968. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.