The following study is about how non-profit organizations in Sweden with focus on social services utilize strategic planning in their organizations. Furthermore, the thesis addresses the existential challenges associated with the strategic planning process. In addition, the study also takes the possible benefits of strategic planning process into consideration. With help of interviews and previous research the thesis has managed to gain plentiful information regarding the strategic planning process, its possible challenges as well as the benefits associated with the process. After analyzing both the empirical and theoretical materials, the study has come to the conclusion that strategic planning is an integral factor for the non-profit organizations' success. This is because the strategic plan aids the non-profit organizations when it comes to defining its goals as well as achieving them. In addition, the strategic planning process creates a sense of community in the organizations. Conversations and discussions that arise during the process are valuable and create cohesion. However, there are some potential challenges as well pertaining to the strategic planning process, which are addressed in the study later. Despite all the possible challenges all non-profit organizations that have been interviewed state that the benefits of the strategic plan outweigh the costs generated by creating and implementing the strategic plan.