Variable data will play a decisive role in the future of packaging and product promotion. Variable data printing (VDP) is a technique whereby certain information can be altered in an otherwise static layout with the help of a digital printing system, and in the packaging industry a wide range of applications is possible. Inkjet printing, due to its non-impact printing (NIP) principle, is the most suitable technology to use when applying variable data on packaging and to offer customized and even personalized prints for the industry and the end-consumer (van Daele, 2005). The aim of the work described in this thesis was to evaluate the practicability of attaining high quality variable data print (VDP) at high speed. The thesis is divided into three major parts. Part one focussed on the surface topography of corrugated board and applicable analytical methods to describe the printability of the substrate. In the second part the performance of inkjet on corrugated board liners printed at high speed was investigated and how to achieve maximum printing resolution. The final part of the thesis is devoted to a market survey of variable data printing on the North American and European markets. Part 1 concentrated on corrugated board as substrate and its pre-conditions regarding surface topography before the printing operation. Most critical for the quality are print defects such as mottling, gloss and stripiness, all of which occur in the printing of corrugated board. Stripiness is especially critical because it is one of the most disturbing print defects on corrugated board since it is periodical and more easily perceived than random print defects (Netz, 1996). Part 1 revealed that there is a difference in surface micro-roughness between the regions on the peak line of the fluting and the regions in the valley between two peaks of the corrugation which leads to glossy lines on the peak areas. The aim of the second part was to assess the practicability of attaining high quality VDP at high speed on a variety of liners for corrugated board production. The trial was conducted on a Kodak Versamark DP5240 press in Örnsköldsvik, Sweden, in cooperation with the Mid-Sweden University - Digital Printing Centre (DPC). Nine different substrates were printed at speeds between 0.5 and 5 m/s. The results revealed that the paper type rather than the printing speed has the greatest influence on the print quality. Speed, however, is the most important technical factor for inline implementation of inkjet. To obtain a picture of the industries’ view of variable data print on fibre-based packaging, a market survey was initiated and was addressed to people in the development, marketing and decision-making sectors of the packaging and printing industry, including manufacturers of machinery, producers of packaging and prints, and print buyers. The goal was to draw an overview map covering the people’s view of their market, trends in their fields and how they envision the future of VDP on fibre-based packaging. The conclusion was that inkjet technology has to prove itself first and to increase its technical capability, and the printing industry will then start investing more in this technology and in applications such as VDP. / QC 20101206

På uppdrag av Tidningsutgivarna har en studie utförts angående olika möjligheter att införa tryck av variabeldata med tryckmetoden inkjet i svensk dagspress. Målet var att undersöka tekniska möjligheter och begränsningar samt att utreda om det fanns något intresse på marknaden som skulle kunna ge någon avkastning. Studien utfördes med hjälp av noggranna källstudier och ett fortlöpande samarbete med olika företag med intresse för dagspress. Rapporten beskriver också företag som arbetar med den här typen av innovationer idag och diverse tidigare projekt med variabeltryckta tidningar. Nya teknologier som eventuellt kan vara av intresse för framtida utveckling har också beskrivits och hur tidningens framtid kommer att se ut ur ett kortare och ett längre perspektiv. Studien visar att inkjetpressar inte klarar av den hastighet som de moderna tidningspressarna håller idag. Men i takt med minskade upplagor och utvecklad teknologi, samt ett stort marknadsmässigt intresse så tyder det på att det kommer att finnas möjlighet att tillverka anpassade digitaltryckta tidningsupplagor inom en överskådlig framtid. Inkjet kan fungera som ett bra komplement till offset. Inlinepressar ger möjligheten att införa variabeltryck i stora tidningsupplagor medan separata inkjetpressar passar bra för tryck av mindre lokala upplagor. / By an assignment from the Swedish Media Publishers’ Association a study has been carried out about various opportunities to introduce printing of variable data with inkjet in Swedish newspapers. The aim was to investigate the technical possibilities and limitations, and if there was any interest in the market that would give any return of investment. The study was conducted by accurate studying of sources and a continuous cooperation with different companies with interest in the newspapers. The study shows that inkjet presses can’t handle the speed of the modern newspaper presses yet today. But it could work as a good complement to offset printing and the technique will continue to develop. It will be launched more printing presses with hybrid solutions in the near future.