The thesis is focused on finding how much sociological and financial aspects affecting traffic Brno fitness centers and especially from the perspective of women. The aim is to determine how these aspects influence decisions about selection and what is the most important for visitor. The objective will be achieved through the setting of two hypotheses to confirm or disprove a questionnaire-based survey , which will be made according to the methodological tools. Poll will be obtained personal questioning, with bailouts Internet questioning and obtain results within fitness centers . The results serve mainly to clarify the hypotheses . Contribution of the work lies in the possible recommendations to the sport sector in particular focus what the customer wanted and what is deemed unnecessary. The thesis will consist of a theoretical part and the practical part and the conclusion , when we come to empirical results.