This study was designed to explore the relationships between users and interactive images. Three factors were identified and provided different perspectives on how users interact with images: image utility, information-need, and images with varying levels of interactivity. The study used a mixed methodology to gain a more comprehensive understanding about the selected factors. An image survey was used to introduce the participants to the images and recorded utility values when given a specific task. The interviews allowed participants to provide details about their experiences with the interactive images and how it affected their utility values. Findings from the study showed that images offering the highest level of interactivity do not always generate the highest utility. Factors such as personal preference, specifically speed and control of the image, affect the usefulness of the image. Participant also provided a variety of uses where access to interactive images would be beneficial. Educational settings and research tools are a few examples of uses provided by participants.