Reintroduction programs have often been used to help redress serious declines across species' former ranges, but they suffer from high expense and low success rates. Tourism is one tool that could be used to support such programs, by generating funding for the programs and the local community, and by educating tourists about reintroductions and conservation. However, if tourism is not incorporated successfully into reintroduction programs, it may not provide any advantages and may even harm the reintroduction. There is a need to find ways to ensure efforts to integrate tourism and reintroductions achieve positive conservation outcomes. This is a topic that has been little researched to date. To achieve positive conservation outcomes, the enterprises must have financial sustainability and sustainable mammal populations. This thesis investigates ways to achieve these dual goals. The international literature is reviewed to establish what can be learnt from previous reintroduction attempts to increase the likelihood of reintroductions of mammals being successful. A number of broad measures are established, including starting the enterprises by reintroducing herbivores and early breeders, preferably wild caught, and then moving to carnivores or omnivores and captive-bred animals when staff have more experience. Some new ideas are developed for experimental releases that will add to the available knowledge on how to increase the chance of successful reintroductions. Tourism enterprises based on reintroductions of threatened native mammals in Australia and South Africa are reviewed. The review shows tourism enterprises based on reintroductions make significant contributions to conservation, but enterprises in Australia need to diversify further. It also describes a number of significant obstacles that enterprises in Australia and South Africa face in achieving financial sustainability and sustainable mammal populations. It then provides recommendations for dealing with the problems, such as employing staff or consultants with knowledge of wildlife management and marketing, and allowing tourists to view wildlife only on guided tours. Finally, the review identifies ways that government bodies in Australia could better facilitate enterprises based on reintroductions, such as making endangered species available free of charge or heavily subsidised at this stage, and then later running wildlife auctions. Legislation systems applying to tourism enterprises based on mammal reintroductions in Australia and South Africa are also reviewed. The review identifies a number of shortcomings of the current Australian legislation that affects the ability of government bodies to facilitate the development of such enterprises. Certain changes to the legislation are suggested. The international literature on factors influencing tourist satisfaction is reviewed and field research at an Australian case study site described, to determine ways tourism enterprises based on reintroductions can maximise tourist satisfaction. The field research draws out a number of new lessons for satisfying tourists, including: placing supplementary food or building waterholes in grasslands and areas with sparse vegetation; providing supplementary food for some species of wildlife; and providing pamphlets with information on the wildlife. The field research also illustrates some new ideas for tests to determine which methods should be used to maximise tourist satisfaction at a specific site, such as testing whether it is better to run tours in vehicles or on foot. The published international literature on minimising impacts of tourism on wildlife is reviewed and field research at one Australian case study site and one Chinese case study site described, to determine how to minimise the negative impacts of tourists on wildlife. The field research illustrates some new ideas for tests to determine which techniques should be used to minimise the impacts of tourism on wildlife at a specific site, such as tests to determine whether it is necessary to ensure tourists remain on the path at all times. The thesis then brings all these elements together into a flow chart giving recommendations to increase the rate of success of tourism enterprises that reintroduce mammals in achieving financial sustainability and sustainable mammal populations.