Made available in DSpace on 2016-04-28T20:19:16Z (GMT). No. of bitstreams: 1 2007- Sonia de Oliveira Morcerf.pdf: 897111 bytes, checksum: 8f2c374ccfb074bb2a882c256362419a (MD5) Previous issue date: 2007-07-25 / The aim of this paper is to study the social enterprising responsibility and more specifically, the use of that performance guides as a way to evaluate the companies social management. First, there is the introduction of the matter, running over the problem which needs inspection and the purposes to be reached. Then, a theoretical basis is showed through the document, about the evolution of social corporative responsibility and of the Ethos guides of social responsibility. The empirical research done at Usiminas and Arcelor Companies, two great representatives of the Brazilian steel segment, tried to identify and describe the social responsibility guides which were addopted by the companies as to evaluate the benefits and the results provided by the social management to the organizational performance. The methodology applied at the work identifies the multicase study and the qualitative approach. The bibliographical and documental research was used as the source, as well as the check-list, in order to get information by the companies. The results of the research made possible to check the group of action, politics and values of the organizations, the benefits got by the companies and the recognition of the importance in practicing social responsible action to all the stakeholders, as well as the necessity of putting them about and to keep improving such action. Finally, there are the conclusions about the work and the advices about future studies and researches. / Este trabalho tem como tema de estudo a responsabilidade social empresarial, e mais especificamente, a utiliza??o dos indicadores desta pr?tica, como forma de avaliar a gest?o social das empresas. Inicialmente, faz-se a introdu??o ao assunto, discorrendo sobre o problema a ser investigado e os objetivos a serem alcan?ados. E, ao longo do documento apresenta-se uma base te?rica, sobre a evolu??o da responsabilidade social corporativa e dos indicadores Ethos de responsabilidade social. A pesquisa emp?rica, realizada junto ?s empresas Usiminas e Arcelor, duas grandes representantes do setor sider?rgico brasileiro, objetivou identificar e descrever os indicadores de responsabilidade social adotados pelas empresas e avaliar os benef?cios e resultados que a gest?o social proporciona ao desempenho organizacional. A metodologia utilizada identifica o estudo multicaso e a abordagem qualitativa. Como fonte de coleta de dados fez-se uso de pesquisa documental e bibliogr?fica, al?m do check-list, para levantamento das informa??es junto ?s empresas. Os resultados da pesquisa permitiram verificar o conjunto de a??es, pol?ticas e valores das organiza??es, os benef?cios gerados para as empresas, o reconhecimento da import?ncia de se praticar a??es de responsabilidade social a todos os seus stakeholders, bem como, a necessidade de torn?-las p?blicas e de continuar investindo e aprimorando tais a??es. Ao final da disserta??o, apresenta-se as conclus?es sobre o trabalho realizado e recomenda??es a futuros estudos e pesquisas.

Submitted by Rafael Pena (rafael.columa@gmail.com) on 2013-09-13T04:07:30Z No. of bitstreams: 1 Dissertacao_Rafael_Pena_VFinal-2.pdf: 4512579 bytes, checksum: f1ad6c6432da47869d2e06b29c0e189f (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2013-09-20T20:08:53Z (GMT) No. of bitstreams: 1 Dissertacao_Rafael_Pena_VFinal-2.pdf: 4512579 bytes, checksum: f1ad6c6432da47869d2e06b29c0e189f (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2013-09-23T18:13:35Z (GMT) No. of bitstreams: 1 Dissertacao_Rafael_Pena_VFinal-2.pdf: 4512579 bytes, checksum: f1ad6c6432da47869d2e06b29c0e189f (MD5) / Made available in DSpace on 2013-09-23T18:13:53Z (GMT). No. of bitstreams: 1 Dissertacao_Rafael_Pena_VFinal-2.pdf: 4512579 bytes, checksum: f1ad6c6432da47869d2e06b29c0e189f (MD5) Previous issue date: 2013-02-08 / The expression Corporate Social Responsibility has been commonly used for people , and actions related to CSR are frequently revealed b y companies, and it shows the potential that exists on organizations to influence social and environmental problems. Nowadays there are many metrics that helps companies to measure the effectiveness of Corporate Social Responsibility actions and , with the se metrics, organizations can publish it s performance on public reports for investors and market. The present research is proposed to analyze the performance of a logistic company in Corporate Social Responsibility using its employees perception about this subject, comparing this with the company’s speech , and verifying if there are any gaps between them. P ossible causes for gaps between employees perception a nd company’s speech are analyzed and explained in accordance to the Frankfurt School Theories and o ther researches in Social Responsibility area. Ethos Institute’s Key Performance Indicators are used to delimitate the scope of the research and identify the analyzed company’s performance in Corporate Social Responsibility. / A disseminação do termo Responsabilidade Social Corporativa e de suas respectivas ações demonstra o grande potencial que as empresas possuem para atenuar ou agravar problemas sociais e ambientais. Hoje, existem diversas métricas que permitem medir a efetividade das ações de Responsabilidade Social praticadas pelas organizações e assim divulgar os feitos em RSC tanto em relatórios para investidores e quanto em outros meios. Esta pesquisa propõe analisar o desempenho em Responsabilidade Social de uma empresa do segmento de logística, pela percepção dos seus funcionários, confrontando-a com o discurso da empresa procurando identificar gaps de percepção. À luz de teorias da Escola de Frankfurt e de estudos em Responsabilidade Social, são analisadas possíveis causas para a existência de gaps entre a percepção dos funcionários e o discurso da empresa. Para delimitar o escopo da pesquisa, dada a amplitude do tema, foram utilizados os Indicadores Ethos de Responsabilidade Social Empresarial para identificar o desempenho em RSC da empresa analisada.