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Responsabilidade Social Empresarial Uma nova forma de gest?o O Estudo de Caso de Empresas do Setor Sider?gico. / Social Enterprising Responsibility A new way of management The Case Study of Steel Companies.Morcerf, Sonia de Oliveira 25 July 2007 (has links)
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Previous issue date: 2007-07-25 / The aim of this paper is to study the social enterprising responsibility and more specifically,
the use of that performance guides as a way to evaluate the companies social management.
First, there is the introduction of the matter, running over the problem which needs inspection
and the purposes to be reached. Then, a theoretical basis is showed through the document,
about the evolution of social corporative responsibility and of the Ethos guides of social
responsibility. The empirical research done at Usiminas and Arcelor Companies, two great
representatives of the Brazilian steel segment, tried to identify and describe the social
responsibility guides which were addopted by the companies as to evaluate the benefits and
the results provided by the social management to the organizational performance. The
methodology applied at the work identifies the multicase study and the qualitative approach.
The bibliographical and documental research was used as the source, as well as the check-list,
in order to get information by the companies. The results of the research made possible to
check the group of action, politics and values of the organizations, the benefits got by the
companies and the recognition of the importance in practicing social responsible action to all
the stakeholders, as well as the necessity of putting them about and to keep improving such
action. Finally, there are the conclusions about the work and the advices about future studies
and researches. / Este trabalho tem como tema de estudo a responsabilidade social empresarial, e mais
especificamente, a utiliza??o dos indicadores desta pr?tica, como forma de avaliar a gest?o
social das empresas. Inicialmente, faz-se a introdu??o ao assunto, discorrendo sobre o
problema a ser investigado e os objetivos a serem alcan?ados. E, ao longo do documento
apresenta-se uma base te?rica, sobre a evolu??o da responsabilidade social corporativa e dos
indicadores Ethos de responsabilidade social. A pesquisa emp?rica, realizada junto ?s
empresas Usiminas e Arcelor, duas grandes representantes do setor sider?rgico brasileiro,
objetivou identificar e descrever os indicadores de responsabilidade social adotados pelas
empresas e avaliar os benef?cios e resultados que a gest?o social proporciona ao desempenho
organizacional. A metodologia utilizada identifica o estudo multicaso e a abordagem
qualitativa. Como fonte de coleta de dados fez-se uso de pesquisa documental e bibliogr?fica,
al?m do check-list, para levantamento das informa??es junto ?s empresas. Os resultados da
pesquisa permitiram verificar o conjunto de a??es, pol?ticas e valores das organiza??es, os
benef?cios gerados para as empresas, o reconhecimento da import?ncia de se praticar a??es de
responsabilidade social a todos os seus stakeholders, bem como, a necessidade de torn?-las
p?blicas e de continuar investindo e aprimorando tais a??es. Ao final da disserta??o,
apresenta-se as conclus?es sobre o trabalho realizado e recomenda??es a futuros estudos e
pesquisas.
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