This dissertation has two major sections. The first section focuses on analyzing objective data gathered from public sources to investigate factors influencing industrial location to Texas. Areas of investigation include (1) where Texas stands--on economic, demographic, sociologic, climatic, and technological terms--in relation to the remaining forty-seven contiguous states; (2) what are the locational characteristics of Texas compared to other states; and (3) what types of industry move to Texas and from where. Regional and state comparisons are also made in terms of factors that can influence business success. The second section is concerned with analyzing survey data gathered from three test groups. The three groups are (1) civic interest groups consisting of Texas mayors, city managers, and chamber of commerce executives; (2) manufacturing executives who have located a new plant in Texas from outside the state since 1978; and (3) out-of-state manufacturing executives who have considered Texas as a possible location but decided not to locate within the state during the period 1978-1983. The major purposes of this section are to determine (1) whether manufacturing executives and Texas community leaders possess different views concerning the relative importance of location factors and factors that are specifically advantageous to the state of Texas, (2) what factors motivate out-of-state manufacturers to select Texas as a location for their plant, and (3) what factors they see as disadvantages. A comparison is made between the findings of the survey data and the objective data. A variety of nonparametric statistical tests are used in testing the hypotheses.